IN­VEST WHERE THE EX­PERTS ARE

Executive Magazine - - EXECUTIVE LIFE -

A young in­vestor may not know where to in­vest so it might be a good idea to look around and see what the ex­perts are do­ing. If you see sea­soned in­vestors in­ter­ested in a com­pany chances are it’s a good op­por­tu­nity. How­ever, be­ware, as you need to check their rea­son­ing. For ex­am­ple, are they only in­vest­ing be­cause it’s a friend or fam­ily mem­ber’s busi­ness? Or per­haps, they’ve just in­jected more cap­i­tal into a startup that’s start­ing to fail, try­ing to re­vive it.

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