CHEESE

Landscape of Flavor is co-funded by the European Commission, the Republic of Bulgaria and by the National Association of Milky Sheep Breeders in Bulgaria (NARMOB). It is a three-year initiative target specifically for the countries of Jordan, Kazakhstan and the United Arab Emirates.

Campaign activities are organized around four main groups of activities, namely Information, Promotion, Advertising and Public Relation Measures. This programme will focus on consumers and opinion multipliers and is aimed at assessing an increase in the awareness and consumption of high quality European sheep products, in particular: White Brined Cheese or, Sirene, a traditional Bulgarian specialty made of the milk of free reared sheep and goats.

Landscape of Flavor is a European Programme on information provision and promotion measures for European sheep meat and sheep milk cheese products.

On the 9th of October the EU Food quality conference took place in Amman Zara convention centre in Jordan. Master Chef cooked and served two whole lambs for the invited opinion leaders, traders, HORECA representatives.

A specially selected group of more than 80 people participated at the conference, each receiving an info-promotional project gift set. The aim of the conference is to develop among the food stakeholders a high quality transnational food culture and awareness of the European quality food products in terms of nutritional value suitable in any dietary regimes and in food safety, guaranteeing the highest standard of hygiene and sanitary checks.

More information about the campaign implementation and achievements can be found on the programme social network pages as well as on the official website: