INKED: A NEW F&B CONCEPT IN DUBAI

Entrepreneurs, Kenza and Patrick Jarjour, have merged their diverse skills to launch INKED, a new food and events platform in Alserkal Avenue, Dubai, the region’s prime arts hub. “We are both firm believers in the power of food to connect people and we wanted it to be the backbone of our project,” they said. Conceptual dinners, guest-chef pop-ups, inventive cooking workshops and tastings, menu development, private events and creative collaborations are among the activities hosted in this repurposed warehouse premises, with fully-equipped kitchens and versatile event space. The founders believe Dubai is highly receptive to homegrown projects. “The challenges are the same as they can be for anyone wanting to start a new project, especially in our case, where there is no benchmark per se,” they said. According to the Jarjours, there is a strong interest in the Middle East for refined food experiences. “Food and the culinary world is very much in fashion these days. We do not consider ourselves as ‘gourmet’ and prefer to have the freedom to create all kinds of dining experiences that involve not just what is put on the table, but everything that surrounds it; the story, the setup, the visuals and all the senses.”