WHAT IT TAKES TO BE SUCCESSFUL

When considering whether or not to invest in a food and beverage (F&B) franchise, information is your greatest asset. For individuals who can handle pressure, face competition head on, work tirelessly for long hours and dedicate themselves to following a business model that is refined, market-tested and long appreciated by customers, the franchising system offers an exciting and rewarding business opportunity. However, this is the mindset that’s required, meaning there’s a lot to think through prior to investing.

The Hospitality News ‘MENA Franchise Opportunity Report 2017’ makes the ideal starting point, both for the insight it offers into the regional market and which brands could or would do well here, as well as its established foothold in the local Lebanese franchise market, given that homegrown concepts have a proven track record for success. The consultants, association leaders and experts featured all provide astute and reliable advice to guide you every step of the way. Moreover, all of the franchises included provide a level of transparency that enables prospective franchise owners to make an informed decision. Our report also sheds light on the challenges franchisors might face, specifically in the Middle Eastern market, when it comes to choosing the right partner, dealing with poor management and building brand equity.

The F&B franchise industry can indeed be rewarding, but before taking the plunge, here’s how to make sure you’re equipped with the tools for success…