MALL FEVER IN THE MENA BOOST­ING HO­TEL OC­CU­PANCY

Hospitality News Middle East - - NEWS - Col­liers.com

Ho­tels de­vel­oped in and around the re­gion’s shop­ping malls can ex­pect to post an av­er­age daily rate (ADR) 25 per­cent higher than those away from re­tail at­trac­tions. The find­ings are pub­lished in a re­port by Col­liers In­ter­na­tional, re­leased ahead of Ara­bian Travel Mar­ket (ATM) 2017. Such ho­tels en­joy a stronger busi­ness per­for­mance over­all, not only beat­ing sea­sonal fluc­tu­a­tions in tourist ar­rivals, but con­tribut­ing to the drive to at­tract more tourists over the tra­di­tion­ally quiet sum­mer sea­son. For re­tail tourists, shop­ping malls and the fa­cil­i­ties they of­fer, form an in­te­gral part of trips to the UAE. Ho­tels cap­i­tal­ize on this by of­fer­ing pro­mo­tional pack­ages and free trans­porta­tion, as well as cross-mar­ket­ing dis­counts and free vouch­ers with re­tail part­ners. The UAE has the strong­est re­tail tourism sec­tor in the re­gion and Dubai takes the lead among the seven emi­rates, with re­tail ac­count­ing for more than 40 per­cent of to­tal tourism spend­ing. Other ma­jor GCC cities are also look­ing to repli­cate the suc­cess. Mus­cat is wel­com­ing two mega re­tail des­ti­na­tions: The Palm Mall and Al Araimi Boule­vard Mall. Two large projects are also planned for Riyadh over the com­ing years. The first, to be com­pleted in 2018, will be Mall of Ara­bia, joined by the first phase of Mall of Saudi in 2022, com­pris­ing a ho­tel, in ad­di­tion to other re­tail and F&B fa­cil­i­ties. Qatar’s re­tail land­scape is also gath­er­ing mo­men­tum, fol­low­ing the launch of the Mall of Qatar and Doha Fes­ti­val City.

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