LOUVRE BOOSTS MENA PORTFOLIO, REBRANDS GOLDEN TULIP
Louvre Hotels Group (LHG) is looking ahead to the opening of 10 new hotels in MENA by the end of 2017, which will add 1,600 keys to its current inventory. The group’s expansion plans will see the opening of budget and midscale properties under its Campanile and Première Classe brands. On another level, LHG re-launched its four-star Golden Tulip brand, as part of an initiative to roll out new-age hotels that are more lifestyle-oriented. The rebranding revamps the Golden Tulip logo, design guidelines and positioning strategy, with Louvre creating a ‘new basics’ for the hotels of tomorrow. The brand’s new identity is based around the theme of ‘playful business’.
Golden Tulip Marseille lobby