LOUVRE BOOSTS MENA PORT­FO­LIO, REBRANDS GOLDEN TULIP

Hospitality News Middle East - - NEWS - Lou­vre­ho­tels.com

Louvre Ho­tels Group (LHG) is look­ing ahead to the open­ing of 10 new ho­tels in MENA by the end of 2017, which will add 1,600 keys to its cur­rent in­ven­tory. The group’s ex­pan­sion plans will see the open­ing of bud­get and mid­scale prop­er­ties un­der its Campanile and Première Classe brands. On an­other level, LHG re-launched its four-star Golden Tulip brand, as part of an ini­tia­tive to roll out new-age ho­tels that are more life­style-ori­ented. The re­brand­ing re­vamps the Golden Tulip logo, de­sign guide­lines and po­si­tion­ing strat­egy, with Louvre cre­at­ing a ‘new basics’ for the ho­tels of to­mor­row. The brand’s new iden­tity is based around the theme of ‘play­ful busi­ness’.

Golden Tulip Mar­seille lobby

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