ACCORHOTELS EXPANDS IN EMEA
Accorhotels and Rixos Hotels have announced a strategic partnership to expand in the upper upscale/luxury market. Upon closing, Accorhotels will own a 50 percent interest in the joint venture management company. Accorhotels has also signed a hotel management agreement between Arabia Group, developers of mixeduse residential, retail and commercial developments in Egypt and the UAE, in partnership with the Ministry of Housing and Urban Development. The deal will add the Fairmont Pyramids Hotel & Residences to the company’s chain. It is slated to open by 2022 and will increase Accorhotels’ operational and development pipeline to 32 hotels in Egypt with 12 hotels in the pipeline. According to Accorhotel’s Middle East and Africa CEO, Olivier Granet, the hotel chain has also signed a deal to launch the boutique hotel brand Mama Shelter in Dubai, situated in Business Bay, scheduled to open by 2020. With plans to double its Middle East portfolio from 25,000 rooms to 50,000 by 2020, the group intends to sign on average 15-20 new hotels across the region each year.