3 WHISKY TRENDS WITH IAN A MCWILLIAM, MARKETING EXECUTIVE AT J & G GRANT, GLENFARCLAS DISTILLERY
1. There is an increased growth of whisky cocktails, especially in Mediterranean and Asian markets. Many bars are almost entirely focusing on cocktails.
2. Single malt Scotch whisky is becoming much more widely used, where in the past there would have been more focus on using blended Scotch whiskies.
3. American bourbons/whiskies, in addition to white spirits and rums for cocktails, are also on the rise this summer.