Op­er­a­tion night­club

If a dress code is in force at a club, good de­sign should also be a re­quire­ment for any owner. HN club-hops from Vegas to the ME in search of show-stop­ping aes­thet­ics worth not­ing

Hospitality News Middle East - - CONTENTS -

To­day’s night­club guest is look­ing for op­u­lent de­sign, cut­ting edge tech­nol­ogy, an im­mer­sive en­vi­ron­ment and di­verse of­fer­ings. Here are the top for­ward-look­ing ideas from Shawn Sul­li­van, part­ner at Rock­well Group, the de­sign firm which drew the lines of Hakkasan Group’s OM­NIA, the world’s num­ber one night­club at Caesars Palace in Las Vegas

1. It’s a jour­ney, not a des­ti­na­tion

Night­clubs should con­tain a sur­pris­ing jour­ney, with dis­cov­ery around ev­ery cor­ner. At OM­NIA, we thought about the or­ganic flow of the club, cre­at­ing dif­fer­ent points of ob­ser­va­tion and in­ter­ac­tion, and a path through the space that never back­tracks on it­self.

2. Mind-blow­ing tech­nol­ogy

Tech­nol­ogy is in­te­gral to mu­sic and nightlife, but it should not ex­ist with­out a pur­pose. We in­te­grated it into the ar­chi­tec­ture, fur­ni­ture and light­ing at OM­NIA, mak­ing it part of the DJ’S tool­kit.

3. Lay­ered lux­ury

Yes, drinks will be spilled, but that does not mean that clubs can­not be lux­u­ri­ous spa­ces with tex­ture and crafts­man­ship.

4. Big can be small

By ne­ces­sity, night­clubs are enor­mous spa­ces, but the best of them can feel in­ti­mate on sold-out nights, as well as qui­eter ones. A va­ri­ety of light­ing strate­gies at OM­NIA bring down the scale, such as the ki­netic, 10,000 kg chan­de­lier, which can be low­ered and raised.

5. Big can be grand

We have stud­ied Euro­pean con­cert and per­for­mance halls and were in­spired by their spec­ta­cle, as well as how spe­cial they make guests feel. At OM­NIA, we wanted to recre­ate that sense of be­ing in an opera box, but, of course mod­ern­ized, for the night­club ex­pe­ri­ence.

6. Ana­log is great, too

For all the ex­pe­ri­ences that new tech­nol­ogy can pro­vide, the best clubs still rely on beloved rit­u­als: the chore­og­ra­phy of bot­tle ser­vice and con­fetti canons, which are old­school theatrics.

7. The gen­eral ad­mis­sion guest has as much fun as the VIP

Night­clubs are fun if ev­ery­one is hav­ing a great time. At OM­NIA, we placed the big­gest gen­eral ad­mis­sion bar steps be­hind the DJ booth so that guests would feel like part of his or her en­tourage.

8. Take it to the roof

A night at a club can be a long, in­tense ex­pe­ri­ence. It’s good to pro­vide a range of spa­ces, so that peo­ple can take a break or have a quiet con­ver­sa­tion. At OM­NIA, we con­tin­ued the club to the roof, adding ca­bana struc­tures, stepped plat­forms and a panoramic view of Las Vegas.

9. Cel­e­brate the DJ’S craft

Night­clubs should en­hance DJS’ abil­i­ties to cre­ate im­mer­sive, sen­sory and cel­e­bra­tory ex­pe­ri­ences.

10. Make it mem­o­rable

In­te­ri­ors should be driven by mul­ti­ple op­por­tu­ni­ties for doc­u­men­ta­tion. A night at a club should be an ex­pe­ri­ence worth re­mem­ber­ing and re­liv­ing through so­cial me­dia.

Om­nia, Las Vegas

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