IH&RA TO LAUNCH EMERAUDE HO­TEL PRO­GRAM AND CHINA CONGRESS

Hospitality News Middle East - - NEWS - Ih-ra.org

The pres­i­dent of the In­ter­na­tional Ho­tels and Restau­rants As­so­ci­a­tion (IH&RA), Ghas­san Aidi, has signed an agree­ment with Han Ming, pres­i­dent of the China Hos­pi­tal­ity As­so­ci­a­tion (CHA), to hold its 53rd congress in Hangzhou, where G20 met for their sum­mit in Septem­ber 2016. The CHA, which is a hos­pi­tal­ity in­dus­try leader in China, will launch the cer­ti­fi­ca­tion process for most of the as­so­ci­a­tion’s 100,000 ho­tels and ap­ply the sus­tain­able de­vel­op­ment cri­te­ria of the IH&RA’S ex­clu­sive la­bel, ‘The Emeraude Ho­tel’. The process will take be­tween one and two years. In line with the launch, the IH&RA will set up an of­fice in Bei­jing. “We will cer­tify most of our mem­bers be­fore 2020,” said Aidi. He added that the ma­jor step CHA was tak­ing towards sus­tain­abil­ity in China would serve as a great ex­am­ple for other Asian coun­tries. “We have signed con­tacts for The Emeraude Ho­tel pro­gram with Croa­tia and Bos­nia, and we are try­ing with Le­banon too,” he said. China will also pro­pose fran­chis­ing or oper­a­tion and man­age­ment ini­tia­tives for thou­sands of ho­tels to ho­tel man­age­ment com­pa­nies. “This is a great op­por­tu­nity for all ho­tels chains, whether medium sized or smaller ones, to come to China and start op­er­at­ing ho­tels in the coun­try,” Aidi said. An­other is­sue set for ne­go­ti­a­tion is the part­ner­ship be­tween ma­jor Chi­nese restau­rants and in­ter­na­tional in­vestors, which aims to in­tro­duce the world to Chi­nese gourmet food.

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