Hospitality News Middle East - - BUSINESS -

Pro­mo­tion: Valen­tine’s Day din­ner (4-course set menu) / USD 120 per per­son. Au­di­ence: So­cial me­dia fol­low­ers. Pur­pose of pro­mo­tion: to cap­ture 75 con­firmed book­ings. Mar­ket­ing chan­nel(s): Face­book and In­sta­gram paid ad­ver­tis­ing. Bud­get: Graphic de­sign fees, Face­book boost, In­sta­gram ad­ver­tis­ing = to­tal bud­get.

Team as­sign­ments: Karen (mar­ket­ing man­ager) – so­cial me­dia post­ing and mea­sure­ment; Mireille (de­signer) – graphic de­sign of ads; Sami, Ji­had, Bas­sam (ser­vice staff) – in-house pro­mo­tion to cus­tomers. Note dead­lines: Graphic de­sign to be com­pleted by [x] date.

Mea­sure­ment met­rics: Click through

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