Hospitality News Middle East - - BUSINESS - Laure d’hauteville Founder and Fair Di­rec­tor Beirut Art Fair beirut-art-fair.com

1. Buy col­or­ful and large pieces of art, as they have a greater im­pact.

2. Place big sculp­tures and artis­tic pho­tog­ra­phy in com­mon spa­ces.

3. Re­frain from plac­ing sculp­tures in rooms as they risk get­ting bro­ken.

4. Stay away from po­lit­i­cally re­lated and dark-col­ored art­works re­flect­ing sad sub­jects.

5. Re­frain from us­ing posters, videos and in­stal­la­tions.

6. Oil on can­vas are more valu­able and

send out a mes­sage to guests that you are a con­nois­seur.

7. Ab­stract art con­veys the im­age of a trendy ho­tel, which is ap­pre­ci­ated by most guests. De­signer fur­ni­ture could also be im­por­tant.

8. Buy art pieces from lo­cal gal­leries that pro­mote lo­cal artists. These gal­leries will be happy to tell their buy­ers that your ho­tel is also their cus­tomer, pro­vid­ing you with ad­di­tional ad­ver­tis­ing. It’s very im­por­tant for your clients to know that you care about the her­itage of your coun­try and sup­port­ing lo­cal artists.

9. Mak­ing art mag­a­zines or small guides about lo­cal art gal­leries avail­able to guests is a nice touch. Con­sider let­ting the lo­cal Min­istry of Cul­ture know that you care about the coun­try’s her­itage. You will then ben­e­fit from the help of an of­fi­cial author­ity in de­vel­op­ing your im­age in a way that dif­fer­en­ti­ates you from the com­pe­ti­tion.

10. Use your art col­lec­tion as an ad­ver­tis­ing medium. Whether through so­cial me­dia or your web­site, broad­cast­ing your pas­sion for art will set your ho­tel apart and en­hance your rep­u­ta­tion and im­age as a con­tem­po­rary prop­erty.

Newspapers in English

Newspapers from Lebanon

© PressReader. All rights reserved.