Sup­plier spot­light: The Roaster

Hospitality News Middle East - - SPECIAL REPORT -

What, in the past year, have been some of the most in­ter­est­ing nov­el­ties in­tro­duced?

If you are one of those peo­ple who can­not de­cide be­tween tea or cof­fee, you are in luck. Cof­fee – Tea, as it is re­ferred to, is dry­ing the cof­fee cherry husk and mix­ing it with tea blends. Sales of cof­fee-in­fused teas in­creased through­out 2016 and are ex­pected to gain more trac­tion in 2017. Man­u­fac­tur­ers are cre­at­ing some in­ter­est­ing and de­li­cious blends in­clud­ing Ethiopian cof­fee mixed with or­ganic Moroccan mint tea and green tea mixed with French roast cof­fee.

What are the changes you ex­pect to see through­out the cof­fee in­dus­try?

Over­all, as shop­pers pri­or­i­tize ex­pe­ri­ence over price, con­sump­tion of gourmet and spe­cialty cof­fee bev­er­ages is on the rise. Even for brands that have not tra­di­tion­ally op­er­ated in the spe­cialty space, open­ing up a lux­ury line could pay off in 2017. In­creased in­ter­est in the cold brew in­dus­try is fur­ther frag­ment­ing the sec­tor into sub­cat­e­gories and in­tro­duc­ing con­sumers to in­no­va­tions that have yet to en­ter the cof­fee cat­e­gory. In ad­di­tion, a grow­ing aware­ness among con­sumers has led cof­fee com­pa­nies to im­prove the qual­ity of or­ganic cof­fee, fair trade cof­fee and spe­cial­ized cof­fee brew­ing tech­niques. More nitro cof­fee prod­ucts will be avail­able in 2017, which have a smooth and creamy taste sim­i­lar to craft beer. The cof­fee is stored in a keg at high pres­sure or bot­tled. Man­u­fac­tur­ers are ex­pected to jump into this trend in 2017 and we will see many more nitro cold brew cof­fees in stores, with cof­fee shops and of­fices of­fer­ing these cof­fees on tap.

Gil­bert Najjar GM The Roaster sal

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