HORECA LEBANON'S GROUNDBREAKING 25TH EDITION
HORECA, the annual meeting place for the hospitality and foodservice industries, celebrated the end of its magnificent 25th edition on March 23 at Beirut’s Seaside Arena. With more than 25 daily events, forums and competitions, the show triumphed in gathering top industry players from around the globe
The official opening of HORECA Lebanon was held on March 20 under the patronage of Lebanon’s Minister of Tourism, H.E. Avedis Guidanian. The ceremony brought together 14 of the country’s leading chefs, who created unique dishes from traditional Lebanese ingredients.
During the opening, five Lebanese pastry-shop owners were honored for their pivotal role in elevating Lebanese cuisine. The recipients were: Amal Bohsali, Hallab Qasr el Helou 1881, Al Baba Sweets, Douaihy and Rafaat Hallab.
More than 350 exhibitors from countries including Australia, Belgium, Brazil, Czech Republic, Egypt, France, Hungary, Italy, Jordan, Kuwait, Lebanon, Nigeria, Turkey, Spain, Syria, UAE and the USA showcased the latest in food and beverage products, catering equipment, packaging and labeling, and more.
HORECA hosted a number of exciting events such as the Annual Hospitality Forum, Hospitality Salon Culinaire, the Junior Chef Competition, the Lebanese Barista Competition, the Lebanese Bartenders Competition, the Bed Making Competition, the Art of Service Competition, Atelier Gourmand and the National Extra Virgin Olive Oil Contest.
There were a number of new spaces highlighting art, design and innovations. The “Food is an Art” exhibition by Nicolas Audi featured 25 drawings from the renowned chef and caterer, while Bleu Design Consultants’ “Room for Design” showcased the work of 10 Lebanese designers in a contemporary guestroom setting. Elsewhere, Berytech, the ecosystem for entrepreneurs and Agrytech, Lebanon’s agri-food innovation hub, highlighted seven of their startups.
Managing director of Hospitality Services, Joumana Dammous-salamé said: “HORECA is a superb platform for people to meet, do business and shape the future of the industry. We are thrilled to have reached this 25-year milestone: it proves that Lebanon is a true leader in hospitality and foodservices.”
Opening ceremony in the presence of H.E. Avedis Guidanian and other dignitaries
Honoring ceremony for the first HORECA exhibitors
"Food is an Art" exhibition by Nicolas Audi
Discussion on Lebanese cuisine at the Annual Hospitality Forum
Local and International chefs at the official opening