LE­BANON WINS ‘BEST STAND DE­SIGN’ AND DUBAI TOURISM, ‘BEST STAND FOR DO­ING BUSI­NESS’, AT ATM

Hospitality News Middle East - - EVENTS - Ara­bi­antrav­el­mar­ket.wtm.com

There was suc­cess for both Le­banon and Dubai at ATM 2018’s ‘Best Stands’ awards. Launched in 2015, the awards were in­tro­duced to rec­og­nize the de­sign cre­ativ­ity and busi­ness-friendly ap­peal of ex­hibit­ing com­pa­nies’ phys­i­cal pres­ence at the ATM. This year’s judg­ing panel com­prised top in­dus­try and de­sign pro­fes­sion­als: Leo Fewtrell, manag­ing part­ner, Gulf Reps; Ni­cholas Hall, CEO & founder, SE1 Me­dia; Pippa Jacks, group ed­i­tor, TTG Me­dia Ltd; and Matt Gib­son, travel blog­ger, writer and pho­tog­ra­pher. Dubai Tourism won the ‘Best Stand for Do­ing Busi­ness’ at the awards. Com­ment­ing on Dubai Tourism’s win­ning stand, Gib­son said, “It was an ex­cep­tion­ally good busi­ness stand with an ef­fec­tive and ef­fi­cient set-up. One of the few stands to boast a tripledecker lay­out, Dubai Tourism at­tracted huge num­bers of visi­tors through­out the event.” When it came to ‘Best Stand De­sign’, the judg­ing cri­te­ria fo­cused on iden­ti­fy­ing an eye-catch­ing stand with a cre­ative de­sign that made the best use of avail­able space and at­tracted a high level of vis­i­tor traf­fic. Le­banon’s stand ticked all the boxes. Jacks said, “I was very im­pressed, the stand re­ally stood out and pre­sented a wel­com­ing and homely fea­ture. The stand fea­tured a huge front door, with a stair­case which led to a well-laid-out meet­ing space. It was a sub­tle, yet in­tel­li­gent, way to show­case the coun­try.” Nada Sar­douk, di­rec­tor gen­eral of the Min­istry of Tourism (MOT) in Le­banon said that de­spite its mod­est fi­nan­cial and eco­nomic conditions, the MOT was able to ob­tain this award, thanks to the guid­ance of Avedis Guida­nian, min­is­ter of tourism. She added, “The Le­banese pri­vate sec­tor, through the ICE In­ter­na­tional Events team that de­signed this stand, was able to of­fer a lot of cre­ativ­ity, de­spite the small size of the pavil­ion com­pared to other par­tic­i­pat­ing stands.” The Czech Republic was rec­og­nized as Highly Com­mended in the ‘Best Stand De­sign’ cat­e­gory. The award for ‘Best Stand Per­son­nel’ went to Saudi Ara­bia. “The staff for SAUDIA were ex­cel­lent,” said Fewtrell. The ‘Best Stand Fea­ture’ ac­co­lade was awarded to Tur­key.

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