Ru­ral Tourism Strat­egy launch

Lebanon Traveler - - NEWS -

On 11 Fe­bru­ary 2015 Prime Min­is­ter Ta­mam Salam and the Min­istry of Tourism launched the new ini­tia­tive, “Ru­ral Tourism Strat­egy for Le­banon,” in the Grand Serail. The move marked a trans­for­ma­tive change of ap­proach to tourism in Le­banon with hopes to se­cure a more sus­tain­able fu­ture and boost ru­ral economies around the coun­try. At the con­fer­ence Salam said “I would like to thank Min­is­ter Pharaon for ini­ti­at­ing this na­tional strat­egy, and we re­ally hope that this project pros­pers and lives up to our as­pi­ra­tions and ex­pec­ta­tions,” adding, “Tourism was, and is still one of our great­est na­tional con­cerns, for God has be­stowed this nat­u­ral bliss upon Le­banon, and it is our duty to pre­serve it.”

Min­is­ter of Tourism, Michel Pharaon elab­o­rated on the strat­egy plan, drawing on the suc­cess of the Live Love Le­banon cam­paign which has al­ready achieved a growth of 15 per­cent in tourism since launch­ing. “Even though ru­ral tourism at the mo­ment does not con­sti­tute more than five per­cent of the over­all tourism in Le­banon, we are con­fi­dent that in five years ru­ral tourism will grow be­tween 15 to 20 per­cent, cre­at­ing job op­por­tu­ni­ties and safe­guard­ing our her­itage in all re­gions,” Pharaon said.

The launch of the Ru­ral Tourism Strat­egy gives hope to the tourism field and if suc­cess­ful will de­cen­tral­ize the tourist econ­omy from the ma­jor cities and help to pre­serve the coun­try’s nat­u­ral, re­li­gious, and agri­cul­tural her­itage.

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