Decoding

The Daily Star (Lebanon) - - BUSINESS -

Thirty-one Le­banese co­op­er­a­tives and pro­duc­ers sup­ported by the USAID-funded Le­banon In­dus­try Value Chain Devel­op­ment project par­tic­i­pated in the 2015 HORECA fair in BIEL. Th­ese co­op­er­a­tives and smal­land medium-sized food, honey and olive oil pro­duc­ers pre­sented their prod­ucts dur­ing daily tast­ing ses­sions at the LIVCD’s 81 square me­ters booth. This ini­tia­tive is part of LIVCD’s ob­jec­tive to sup­port ru­ral com­mu­ni­ties and help small busi­nesses gen­er­ate more rev­enue. The show was an op­por­tu­nity to present the co­op­er­a­tives and their main prod­ucts to more than 10,000 vis­i­tors while es­tab­lish­ing mar­ket link­ages with dis­trib­u­tors, traders, pro­ces­sors, re­tail­ers and other ac­tors of the value chain.

Kar­pow­er­ship op­er­a­tion

In light of the on­go­ing cam­paign against power plants and their po­ten­tial health and pol­lu­tion threats to cit­i­zens of Le­banon, Kar­pow­er­ship, the owner and op­er­a­tor of Pow­er­ships Fat­magül Sul­tan and Orhan Bey, is keen to stress that it is op­er­at­ing its Pow­er­ships in Zouk and Jiyyeh re­spec­tively, in com­pli­ance with the high­est en­vi­ron­men­tal and safety stan­dards ap­plied world­wide. Kar­pow­er­ship Le­banon is proud to pro­vide one of the clean­est sources of power avail­able in the coun­try, while sup­ply­ing Le­banese peo­ple with re­li­able and eco­nomic elec­tric­ity, thus ad­her­ing to lo­cal and in­ter­na­tional re­quire­ments and re­lated best prac­tices.

IGIH prof­its

In­ter­na­tional Gen­eral In­sur­ance Hold­ings Limited re­ported earn­ings for the 2014 fi­nan­cial year. The group an­nounced net earn­ings of $34.34 mil­lion for the fi­nan­cial year of 2014, an in­crease of 9.9 per­cent com­pared to $31.26 mil­lion for the fi­nan­cial year of 2013. Com­ment­ing on the re­sults, Mr. Wasef Jab­sheh, Build­ing on its prom­ise to cel­e­brate orig­i­nal­ity and au­then­tic­ity, 7UP has launched The Wall of Mu­sic in Le­banon, a di­rect and gen­uine in­vi­ta­tion to look at life with a fresh per­spec­tive of pos­i­tiv­ity. The Wall of Mu­sic was in­stalled in Beirut Souks, de­pict­ing painted mu­si­cal lines over an ex­ist­ing bul­let-rid­den wall with mo­tion ac­ti­vated sen­sors that in­ter­act and ac­ti­vate with passersby to un­leash an up­lift­ing melody of mu­si­cal notes. Launched to mark the Re­mem­brance Day of the Le­banese Civil War on April 13th, the Wall of Mu­sic has spread through the city’s down­town an un­mis­tak­able pos­i­tive beat. With the aid of hid­den cam­eras, 7UP also cap­tured the au­then­tic­ity of peo­ple’s in­ter­ac­tion with the Wall of Mu­sic, and how they em­braced the mo­ment, within a doc­u­mented dig­i­tal film go­ing vi­ral to spread pos­i­tiv­ity be­yond the realm of a first hand con­nec­tion with the am­bi­ent in­stal­la­tion.

City car re­vealed

Mazda’s all-new com­pact city car, the 2016 Mazda2, has made its Le­banese de­but in an en­thralling launch cer­e­mony or­ga­nized by the ex­clu­sive Mazda dis­trib­u­tor in Le­banon, A.N. Boukather, in col­lab­o­ra­tion with Mix Fm. The launch party took place re­cently in B018 where in­vi­tees, in­clud­ing Mazda cus­tomers and the me­dia, feasted their eyes on the sleek­est and sex­i­est Mazda2 yet. A draw for a prize con­sist­ing of two tick­ets to Mazda’s home coun­try of Ja­pan took place and at the end of which the win­ners were an­nounced.

AMG GT launched

T. Gar­gour & Fils of­fered their guests a unique pri­vate night in a first-of-its-kind in­door ex­clu­sive view­ing or­ga­nized at Mercedes-Benz show­room in Dora. At­ten­dees had the op­por­tu­nity to in­dulge in the ex­cep­tional Skybar ex­pe­ri­ence and dis­cover the new Mercedes-AMG GT sports car along with the brand rac­ing his­tory. The first Mercedes was a rac­ing car and its most re­cent suc­ces­sor car­ries this her­itage for­ward: With the new Mercedes-AMG GT, the Mercedes-AMG sports car brand is mov­ing into a new, top-class sports car seg­ment for the com­pany. On the oc­ca­sion of World Safety Day, To­tal Liban launched an ini­tia­tive to pro­mote a cul­ture of safety among its em­ploy­ees, the me­dia and its cus­tomers. This event was an op­por­tu­nity to ini­ti­ate a dia­logue with all em­ploy­ees and high­light the risks they may face in ev­ery­day life thus, en­cour­ag­ing them to adopt re­spon­si­ble be­hav­ior while re­spect­ing the nec­es­sary pre­ven­tive mea­sures. To cel­e­brate this day with the me­dia, To­tal Liban in­vited sev­eral Le­banese jour­nal­ists to ex­pe­ri­ence the job of a ser­vice sta­tion at­ten­dant at TO­TAL Medawar ser­vice sta­tion. First, they at­tended a train­ing ses­sion fo­cused on safety and qual­ity of ser­vice, and learned how safety mea­sures are im­ple­mented on the ground. Then, at the end of this train­ing day, the jour­nal­ists were en­cour­aged to fill up cus­tomers’ fuel tanks wear­ing the nec­es­sary per­sonal protective cloth­ing.

Boecker®, Messinas agree­ment

Boecker® the lead­ing provider of a holis­tic range of Public Health ser­vices, sealed a piv­otal agree­ment with Messinas, a New Jer­sey-based man­u­fac­turer of pro­fes­sional and con­sumer pest con­trol as well as plant health prod­ucts. Ac­cord­ing to the agree­ment, Messinas’ first over­seas rep­re­sen­ta­tive of­fice will be open in Beirut, start­ing June 2015, thus fa­cil­i­tat­ing ac­cess to their “An­i­mal Stop­per” prod­ucts to cus­tomers through­out the Mid­dle East and Europe.

Fes­ti­val of Colours

On July 25th, the sky above Beirut city will be filled with bright colors! Bring­ing home the les­son of col­lec­tive har­mony, Mind­whisk Events proudly an­nounces 2015’s most awaited fes­ti­val of the year: The of­fi­cial Fes­ti­val of Colours, tak­ing place for the first time in Le­banon at Praia Beach Re­sort. As part of its renowned world tour, the col­or­ful spec­ta­cle will be stop­ping in Le­banon, drawing in free spir­its and par­ty­go­ers over 18, to throw col­or­ful pow­ders in the air to the thump­ing beat of live mu­sic, cov­er­ing their clothes and skin with vi­brant colors. Orig­i­nat­ing from In­dia, the fes­ti­val has spread to Lon­don, Ber­lin, Paris, Dres­den, Han­nover, Mu­nich and many other cities, cre­at­ing a never be­fore seen col­lec­tive feel­ing of eu­pho­ria and to­geth­er­ness. Af­ter tour­ing 25 cities in three years and bring­ing to­gether hun­dreds of thou­sands of guests, the Fes­ti­val of Colours, will soon cel­e­brate its pre­miere in Le­banon.

MUBS part­ner­ship

In­ter­Con­ti­nen­tal Ho­tels Group Academy and MUBS united for the sign­ing of a Mem­o­ran­dum of Un­der­stand­ing at the Phoeni­cia Ho­tel in Beirut. Phoeni­cia’s ad­min­is­tra­tion and depart­ment heads with MUBS Board of Trustees, deans and staff at­tended the cel­e­bra­tion of this part­ner­ship. Mr. Ge­org Wein­laen­der, Area Gen­eral Manager of Phoeni­cia and Le Vendôme ho­tels in Beirut, as­sured that the new gen­er­a­tion of MUBS stu­dents in the hos­pi­tal­ity domain will be granted am­ple op­por­tu­ni­ties through this part­ner­ship and with the sup­port of both ho­tels. Dr. Hatem Alamy, chair­man of the board at MUBS, talked about the ben­e­fi­cial strate­gic mo­men­tum the uni­ver­sity has im­ple­mented for its stu­dents through­out this col­lab­o­ra­tion.

Alfa Top-Up

Alfa, man­aged by Oras­com Tele­com, has launched Alfa Top-up, a new elec­tronic recharge method that al­lows pre­paid sub­scribers to recharge dol­lars and days, start­ing $1.5 only. All the usual recharge de­nom­i­na­tions are avail­able with Alfa Top-up, in ad­di­tion to new ones: $1, $2, $3, $4, $5, $6, $7 and $8, with each cat­e­gory hav­ing a spe­cific num­ber of days and tar­iff. Lina Farra hosted her book sign­ing at “SV” Gallery in Saifi Vil­lage. “000000 | FFFFFF decoding” is a pho­to­graphic and po­etic book that de­picts the story of life across 22 coun­tries with images cap­tured over a span of 12 years. At­tempt­ing to un­lock the code of life with images and words, Lina beck­ons the very pur­pose of hu­man ex­is­tence. With strong im­agery ac­com­pa­nied by lit­tle to say, decoding pro­vokes one’s cu­rios­ity. It contrasts sim­i­lar mo­ments lived by dif­fer­ent peo­ple on op­po­site sides of the globe. It in­ten­tion­ally goads the reader to re­flect on the state of hu­man con­di­tion while guiding him to the re­al­iza­tion that “although we are dif­fer­ent, we are ONE.” Part of the sales pro­ceeds will be do­nated to “Teach a Child.”

Barista new prod­ucts

Barista Espresso, Le­banon’s lead­ing man­u­fac­turer of au­then­tic Ital­ian cof­fee, un­veiled its new wide range of espresso cap­sules and ma­chine. The launch, shad­owed by an all Ital­ian-themed brunch, took place re­cently at La Posta in Ashrafieh, gath­er­ing me­dia rep­re­sen­ta­tives and Barista Espresso founders who en­joyed an Ital­ian buf­fet and en­ter­tain­ment. With the op­por­tu­nity of experiencing the best of two worlds, both be­ing a Barista them­selves and the cof­fee drinkers, at­ten­dees freshly pre­pared their own cup of cof­fee with the new cap­sules, while us­ing Barista Espresso’s all new Aroma espresso ma­chine.

Mi­crosoft Win­ners

Mi­crosoft Le­banon an­nounced the win­ners of the Imag­ine Cup 2015 com­pe­ti­tion. Mi­crosoft Imag­ine Cup, a cor­ner­stone of the Mi­crosoft Youth Spark ini­tia­tive is the World’s pre­mier stu­dent tech­nol­ogy pro­gram and com­pe­ti­tion tar­get­ing stu­dents be­tween the ages of 16 and 24 years old from all aca­demic back­grounds. Le­banese stu­dents from AUB, AUL, AUST, UOB, BAU, Haigazian, LAU, LIU, LU, NDU, RHU, USEK, USJ and two school stu­dents were in­vited to par­take in the Imag­ine Cup and ben­e­fit from the op­por­tu­nity to ex­pand their tech­ni­cal knowl­edge as well as de­velop their soft skills. This year’s com­pe­ti­tion re­ceived more than 71 reg­is­tra­tions and a to­tal of 11 projects reached the fi­nals as fol­lows: four teams in the World Cit­i­zen­ship cat­e­gory, five teams in the In­no­va­tion and two teams in the Games cat­e­gory.

Nex­think, Haceb part­ner­ship

Nex­think, a global leader in en­duser IT An­a­lyt­ics an­nounced its part­ner­ship with Haceb in Le­banon. Un­der the part­ner agree­ment, Haceb will be able to ex­tend con­sul­tancy ser­vices, sup­port and im­ple­ment Nex­think’s IT op­er­a­tions an­a­lyt­ics so­lu­tions for its cus­tomers in the re­gion. Nex­think will be able to lever­age Haceb’s strong ex­per­tise and pres­ence in Le­banon to of­fer real-time visibility and IT an­a­lyt­ics to help IT de­part­ments connect, com­mu­ni­cate and col­lab­o­rate to achieve their busi­ness ob­jec­tives; while im­prov­ing se­cu­rity, IT op­er­a­tions and sup­port and trans­form­ing their work­place.

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