PRO­MO­TION

U Magazine - - SOCIETY -

1. ADI­DAS BY STELLA MCCART­NEY CEL­E­BRATES TEN YEARS!

Adi­das by Stella Mccart­ney cel­e­brates ten years of in­no­va­tive ath­letic style with a SS15 col­lec­tion filled with pow­er­ful tech­ni­cal abil­ity. From run to yoga and swim, the new col­lec­tion con­tin­ues to push the bound­aries of per­for­mance and style of­fer­ing ap­parel, footwear and ac­ces­sories for ev­ery sport­ing chal­lenge. The brand’s an­niver­sary is also marked by the cre­ation of an ex­clu­sive capsule col­lec­tion with a dis­tinc­tive de­sign DNA that cel­e­brates a decade at the cut­ting edge.

2. IHJOZ HOSTS CON­FER­ENCE ON ‘TICK­ET­ING IN THE DIG­I­TAL AGE FOR EVENTS AND TOURISM’

Un­der the Pa­tron­age of the Min­is­ter of Tourism, His Ex­cel­lency Mr. Michel Pharaon, ihjoz, the first dig­i­tal tick­et­ing net­work in Le­banon, hosted a con­fer­ence en­ti­tled: Tick­et­ing in the Dig­i­tal Age for Events and Tourism. The event was held at the Hil­ton Ho­tel on March 10, 2015, in the pres­ence of part­ners, in­dus­try stake­hold­ers and key mem­bers of the press. Pan­elists at the ihjoz con­fer­ence in­cluded His Ex­cel­lency Mr. Michel Pharaon, Min­is­ter of Tourism; Mr. Khalil Daoud, CEO of Libanpost; Mrs. Randa Bdeir, Head of Elec­tronic Bank­ing at Bank Audi; Mr. Bas­sam Tueni, co-founder of ihjoz, and Sami Tueni, co-founder and CEO of ihjoz.

3. OBEGI HOME RE­OPENS FLAG­SHIP BOU­TIQUE IN BEIRUT

Obegi Home, the lead­ing fur­ni­ture and homes ac­ces­sories gallery in Le­banon and the Mid­dle East has un­veiled its ren­o­vated Ashrafieh bou­tique. The Ashrafieh home ac­ces­sories bou­tique first opened in 2002, and it quickly be­came the des­ti­na­tion of choice for home­own­ers seek­ing to en­hance their liv­ing space, as well as for those search­ing for a spe­cial gift from a pres­ti­gious brand. Spread over two plush floors, the bou­tique in­tro­duced savvy Le­banese shop­pers to such renowned in­ter­na­tional brands as Ge­org Jensen, Vi­varini, Dib­bern and Robbe & Berk­ing, fea­tur­ing a wide col­lec­tion of items that ranged from sleek vases, frames and ash­trays to cap­ti­vat­ing fig­urines, stat­ues and can­dle­hold­ers to name a few.

4. “GEISHA MEETS SCALLY” BY JOSEPH 5. BE­SPOKE CHIC AC­CES­SORIES FOR SS15 FROM S’UVI­MOL ARA­BIA

Jospeh wom­enswear in­tro­duces “Geisha meets Scally” a col­lec­tion inspired by the ease of ur­ban sports­wear; mas­cu­line and over­sized in con­trast with the pu­rity and ac­cu­racy of Ja­panese origami. This sea­son, the col­lec­tion is an ex­plo­ration of shape, tex­ture and trans­paren­cies, with the em­pha­sis on nat­u­ral yarns; silk, linen, cot­ton and lace con­trasted by nappa plonge and Ja­panese selvedge denim. Col­ors are neu­tral and de­rived from the nat­u­ral hues of the yarns. Geisha refers to the em­blem of seren­ity and ex­ac­ti­tude em­pha­siz­ing wrapped sil­hou­ettes grounded in ethe­real sim­plic­ity. Visit the shop in Foch street in Down­town Beirut. The most de­sired ex­otic skin hand­bag and ac­ces­sories brand S’uvi­mol Ara­bia is a must have on the arm of ev­ery fash­ion­ista in the know this spring. Exquisitely de­signed with the finest of leathers, each bag is made be­spoke to or­der with the great­est of skill, in­no­va­tion and love. The unique ‘Square F’ de­signs are an ideal ev­ery­day ac­ces­sory, with a sin­gle han­dle and de­tailed gold hard­ware; fash­ion­istas make a state­ment with a bag that’s prac­ti­cal yet edgy.

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