11. ADIDAS ORIGINALS TUBULAR RUNNERN
Bringing the bold motif of the Hawaii Camo Pack into a softer visual mode, adidas Originals has created the Hawaii Camo Lace Pack for 2015. The collection offers a trio of shoes reviving the Hawaiian Camouflage motif of previous packs, this time applying the pattern to custom laces exclusive to this release. This then sits atop a classic neoprene upper that references the original colourways in collegiate, light flash and red, accented with contrast black welded overlays and synthetic panels. Each shoe is then completed with the Tubular Runner’s classic laser-cut heelcage and dual-density EVA midsole in white, creating three slick offerings in head-turning palettes with a subtle aesthetic flair.
12. GROHE’S NEW CAMPAIGN FOCUSES ON MANUFACTURER’S TRADITION
For many decades, GROHE has been hailed an industry leader based on the excellence of its products. Now the company is shifting attention back to its technological roots. Its new campaign underlines its status as a leading developer and manufacturer of faucets, fittings, showers and systems, which have long become integral elements of bathrooms and kitchens around the world. The “Masters of Technology” concept focuses on GROHE’S role as a driver of industry progress by highlighting its long tradition as a technical innovator while at the same time emphasising the importance of ongoing innovation and development at all levels.
13. MASSIMO DUTTI PRESENTS ITS 689 FIFTH AVENUE COLLECTION.
Already now it has been six seasons since the brand found its inspiration in the city of Manhattan to create an exclusive tribute collection. Each season, ever since Autumn of 2012, when the brand decided to open its store on the emblematic 5th Avenue, it has been gathering together the essence of Massimo Dutti with that of the great city, creating a Limited Edition Collection overflowing with inspiration. On this occasion the models that bring life to this urban spirit of The 689 Fifth Avenue Collection are seven. Anna Jagodzinska, Melodiemonrose, Alicjatubilewicz and Valery Kaufman are the chosen women for the campaign, while Jon Kortajarena, Shaun de Wet and Florian Van Bael will be providing the more vigorous side of things.
14. BERYTECH LAUNCHES BERYTECH FUND II 15. RESULTIME: IT’S TIME FOR RESULTS.
The launch and signature ceremony of Berytech Fund II was held on the 25th of February 2015 at the Four Seasons Hotel, Beirut, in the presence of senior representatives from Banque du Liban, senior management of major banks in Lebanon, the president of the Association of Banks, Dr. François Bassil, members of the press, in addition to Dr. Wajdi Najem, the Vice-rector of the Université Saint-joseph, the institution at the origin of the Berytech initiative. On the 21st and 22nd of January 2015, for the launch of Resultime by Collin Paris in Lebanon; Commercial & Trading Ressources held a conference by Mrs. Ingrid Pernet, the Scientific Communication and Training Director for dermatologists, pharmacists and press representatives under the patronage of the Lebanese Society of Dermatology the Four Seasons Hotel in Beirut.