PRO­MO­TION

U Magazine - - SOCIETY -

11. ADI­DAS ORIG­I­NALS TUBU­LAR RUNNERN

Bring­ing the bold mo­tif of the Hawaii Camo Pack into a softer vis­ual mode, adi­das Orig­i­nals has cre­ated the Hawaii Camo Lace Pack for 2015. The col­lec­tion of­fers a trio of shoes re­viv­ing the Hawai­ian Cam­ou­flage mo­tif of pre­vi­ous packs, this time ap­ply­ing the pat­tern to cus­tom laces ex­clu­sive to this re­lease. This then sits atop a clas­sic neo­prene up­per that ref­er­ences the orig­i­nal colour­ways in col­le­giate, light flash and red, ac­cented with con­trast black welded over­lays and syn­thetic pan­els. Each shoe is then com­pleted with the Tubu­lar Run­ner’s clas­sic laser-cut heelcage and dual-den­sity EVA mid­sole in white, cre­at­ing three slick of­fer­ings in head-turn­ing pal­ettes with a sub­tle aes­thetic flair.

12. GROHE’S NEW CAM­PAIGN FO­CUSES ON MAN­U­FAC­TURER’S TRA­DI­TION

For many decades, GROHE has been hailed an in­dus­try leader based on the ex­cel­lence of its prod­ucts. Now the com­pany is shift­ing at­ten­tion back to its tech­no­log­i­cal roots. Its new cam­paign un­der­lines its sta­tus as a lead­ing devel­oper and man­u­fac­turer of faucets, fit­tings, showers and sys­tems, which have long be­come in­te­gral el­e­ments of bath­rooms and kitchens around the world. The “Mas­ters of Tech­nol­ogy” con­cept fo­cuses on GROHE’S role as a driver of in­dus­try progress by high­light­ing its long tra­di­tion as a tech­ni­cal in­no­va­tor while at the same time em­pha­sis­ing the im­por­tance of on­go­ing in­no­va­tion and de­vel­op­ment at all lev­els.

13. MAS­SIMO DUTTI PRESENTS ITS 689 FIFTH AV­ENUE COL­LEC­TION.

Al­ready now it has been six sea­sons since the brand found its in­spi­ra­tion in the city of Man­hat­tan to cre­ate an ex­clu­sive trib­ute col­lec­tion. Each sea­son, ever since Au­tumn of 2012, when the brand de­cided to open its store on the em­blem­atic 5th Av­enue, it has been gath­er­ing to­gether the essence of Mas­simo Dutti with that of the great city, cre­at­ing a Lim­ited Edi­tion Col­lec­tion over­flow­ing with in­spi­ra­tion. On this oc­ca­sion the mod­els that bring life to this ur­ban spirit of The 689 Fifth Av­enue Col­lec­tion are seven. Anna Jagodzin­ska, Melodiemon­rose, Alic­jatubilewicz and Valery Kauf­man are the cho­sen women for the cam­paign, while Jon Kor­ta­jarena, Shaun de Wet and Flo­rian Van Bael will be pro­vid­ing the more vig­or­ous side of things.

14. BERY­TECH LAUNCHES BERY­TECH FUND II 15. RE­SUL­TIME: IT’S TIME FOR RE­SULTS.

The launch and sig­na­ture cer­e­mony of Bery­tech Fund II was held on the 25th of Fe­bru­ary 2015 at the Four Sea­sons Ho­tel, Beirut, in the pres­ence of se­nior rep­re­sen­ta­tives from Banque du Liban, se­nior man­age­ment of ma­jor banks in Le­banon, the pres­i­dent of the As­so­ci­a­tion of Banks, Dr. François Bas­sil, mem­bers of the press, in ad­di­tion to Dr. Wa­jdi Na­jem, the Vice-rec­tor of the Univer­sité Saint-joseph, the in­sti­tu­tion at the ori­gin of the Bery­tech ini­tia­tive. On the 21st and 22nd of Jan­uary 2015, for the launch of Re­sul­time by Collin Paris in Le­banon; Com­mer­cial & Trad­ing Ressources held a con­fer­ence by Mrs. In­grid Per­net, the Sci­en­tific Com­mu­ni­ca­tion and Train­ing Di­rec­tor for der­ma­tol­o­gists, phar­ma­cists and press rep­re­sen­ta­tives un­der the pa­tron­age of the Le­banese So­ci­ety of Der­ma­tol­ogy the Four Sea­sons Ho­tel in Beirut.

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