PRO­MO­TION

U Magazine - - SOCIETY -

21. REVLON PHO­TOREADY AIR­BRUSH EF­FECT™ MAKEUP

It’s time to get up close and per­sonal – with your makeup. Revlon in­tro­duces NEW Revlon Pho­toready Air­brush Ef­fect™ Makeup, an in­no­va­tive foun­da­tion that gives skin a poreless, air­brushed look al­low­ing you the con­fi­dence to get closer to the ones you love. Revlon Pho­toready Air­brush Ef­fect™ Makeup fea­tures light-fil­ter­ing tech­nol­ogy and soft fo­cus pig­ments that fil­ter light to give skins a flaw­less, lu­mi­nous fin­ish. The light­weight for­mula of­fers skin medium to full cov­er­age.

22. SAM­SUNG AN­NOUNCES NEW AP­PLI­ANCES FOR EX­CEP­TIONAL CULI­NARY EX­PE­RI­ENCES

Sam­sung Elec­tron­ics Co., Ltd., a global home ap­pli­ance in­no­va­tor, an­nounced a new lineup of pre­mium home ap­pli­ances that en­able con­sumers to man­age and master the en­tire cook­ing process from start to fin­ish. With in­sights from some of the world’s top pro­fes­sional chefs, a new re­frig­er­a­tor has been de­vel­oped that keeps even the most del­i­cate in­gre­di­ents as fresh as pos­si­ble. A smart oven that cooks crispy and juicy food up to 50% faster than a con­ven­tional con­vec­tion oven is also among the high­lights on dis­play at the 2015 Sam­sung MENA Fo­rum.

23. LEO BUR­NETT BEIRUT WINS “AGENCY OF THE YEAR”

Leo Bur­nett teams al­most cleaned up the stage dur­ing the Dubai Lynx Awards gala cer­e­mony on Wed­nes­day, March 11, col­lect­ing 2 Grand Prix, 12 Golds, 23 Sil­vers, and 18 Bronzes, as well as 124 short­lists, set­ting the high­est record of awards ever won by an agency net­work in the pres­ti­gious re­gional fes­ti­val op­er­ated by the Cannes Lions. Leo Bur­nett Beirut claimed the “Agency of the Year” crown, mak­ing it the first ever agency out­side the UAE to win that ti­tle since the in­cep­tion of the Dubai Lynx. The re­sults of this win pro­pelled the whole Leo Bur­nett Net­work to win the pres­ti­gious ti­tle of Net­work of the Year for the third time. This is a sweep­ing win for an agency that be­lieves in cre­ative in­no­va­tion through in­te­gra­tion and so­cial en­gage­ment, based on en­dur­ing cre­ative ideas that change the way peo­ple think and feel.

24. BASSMA BRINGS FAM­I­LIES TO­GETHER ON MOTHER’S DAY

On March 22nd 2015 and for once more, Bassma –an NGO work­ing on em­pow­er­ing des­ti­tute fam­i­lies - drew a smile on the faces of over 100 fam­ily mem­bers host­ing with the sup­port of a group of de­voted vol­un­teers, a fun-filled Mother’s Day trip and lunch at Le­banon’s iconic Jeita Grotto.

25. LOLITA LEM­PICKA RE­VEALS SWEET, ITS UT­MOST FEM­I­NINE PER­FUME

De­light­ing in the plea­sures of be­ing a woman, Lolita Lem­picka re­veals its latest cre­ation that re­sem­bles the over­whelm­ing fem­i­nin­ity in a scent that speaks of the true Lolita Lem­picka woman. A per­fect com­bi­na­tion of fruits and musk tells the story of provo­ca­tion, al­lure, de­sire, in­dul­gence and ap­peal. Con­ceived by ANNE FLIPO, IFF per­fumer and inspired cre­ator, SWEET per­fume is a mouth-wa­ter­ing scent from the very first note. Lolita Lem­picka’s new­est per­fume SWEET is avail­able in Paris Gallery stores across the UAE.

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