21. REVLON PHOTOREADY AIRBRUSH EFFECT™ MAKEUP
It’s time to get up close and personal – with your makeup. Revlon introduces NEW Revlon Photoready Airbrush Effect™ Makeup, an innovative foundation that gives skin a poreless, airbrushed look allowing you the confidence to get closer to the ones you love. Revlon Photoready Airbrush Effect™ Makeup features light-filtering technology and soft focus pigments that filter light to give skins a flawless, luminous finish. The lightweight formula offers skin medium to full coverage.
22. SAMSUNG ANNOUNCES NEW APPLIANCES FOR EXCEPTIONAL CULINARY EXPERIENCES
Samsung Electronics Co., Ltd., a global home appliance innovator, announced a new lineup of premium home appliances that enable consumers to manage and master the entire cooking process from start to finish. With insights from some of the world’s top professional chefs, a new refrigerator has been developed that keeps even the most delicate ingredients as fresh as possible. A smart oven that cooks crispy and juicy food up to 50% faster than a conventional convection oven is also among the highlights on display at the 2015 Samsung MENA Forum.
23. LEO BURNETT BEIRUT WINS “AGENCY OF THE YEAR”
Leo Burnett teams almost cleaned up the stage during the Dubai Lynx Awards gala ceremony on Wednesday, March 11, collecting 2 Grand Prix, 12 Golds, 23 Silvers, and 18 Bronzes, as well as 124 shortlists, setting the highest record of awards ever won by an agency network in the prestigious regional festival operated by the Cannes Lions. Leo Burnett Beirut claimed the “Agency of the Year” crown, making it the first ever agency outside the UAE to win that title since the inception of the Dubai Lynx. The results of this win propelled the whole Leo Burnett Network to win the prestigious title of Network of the Year for the third time. This is a sweeping win for an agency that believes in creative innovation through integration and social engagement, based on enduring creative ideas that change the way people think and feel.
24. BASSMA BRINGS FAMILIES TOGETHER ON MOTHER’S DAY
On March 22nd 2015 and for once more, Bassma –an NGO working on empowering destitute families - drew a smile on the faces of over 100 family members hosting with the support of a group of devoted volunteers, a fun-filled Mother’s Day trip and lunch at Lebanon’s iconic Jeita Grotto.
25. LOLITA LEMPICKA REVEALS SWEET, ITS UTMOST FEMININE PERFUME
Delighting in the pleasures of being a woman, Lolita Lempicka reveals its latest creation that resembles the overwhelming femininity in a scent that speaks of the true Lolita Lempicka woman. A perfect combination of fruits and musk tells the story of provocation, allure, desire, indulgence and appeal. Conceived by ANNE FLIPO, IFF perfumer and inspired creator, SWEET perfume is a mouth-watering scent from the very first note. Lolita Lempicka’s newest perfume SWEET is available in Paris Gallery stores across the UAE.