OUR MONTHLY CONTRIBUTOR LANA EL SAHELY:
Forward thinking fashion and the empowerment of women
or Spring/summer 15, adidas Originals has once again joined forces with one of the world’s brightest rising stars, Rita Ora. Embracing the power and energy reflected in her own vibrant lifestyle, Rita has created a unique collection comprising four enigmatic ranges. Toying with bold colors and pop art graphics, every piece exudes playful confidence – much like that of the superstar behind them. Rita’s collection includes an array of apparel, accessories and footwear that are all inspired by her passions and inspirations, giving each and every piece a more personal touch. Her energetic personality, hardworking nature and raw talent are all aspects that are at the core of the adidas Originals spirit, making her the perfect brand ambassador.