For­ward think­ing fash­ion and the em­pow­er­ment of women

U Magazine - - CONTENTS -

or Spring/sum­mer 15, adi­das Orig­i­nals has once again joined forces with one of the world’s bright­est ris­ing stars, Rita Ora. Em­brac­ing the power and energy re­flected in her own vi­brant lifestyle, Rita has cre­ated a unique col­lec­tion com­pris­ing four enig­matic ranges. Toy­ing with bold col­ors and pop art graph­ics, ev­ery piece ex­udes play­ful con­fi­dence – much like that of the su­per­star be­hind them. Rita’s col­lec­tion in­cludes an ar­ray of ap­parel, ac­ces­sories and footwear that are all inspired by her pas­sions and in­spi­ra­tions, giv­ing each and ev­ery piece a more per­sonal touch. Her en­er­getic per­son­al­ity, hard­work­ing na­ture and raw tal­ent are all as­pects that are at the core of the adi­das Orig­i­nals spirit, mak­ing her the per­fect brand am­bas­sador.

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