IN THE KNOW:
What you need to know to keep healthy inside-out
What if we tell you that the secret behind %awless skin was in a musical. Pretty absurd, right? Now hear this. “Edelweiss, Edelweiss, every morning you greet me. Small and white, clean and bright, you look happy to meet me. Blossom of snow may you bloom and grow.” Remind you of anything much? Yes, it’s the lyrics to Edelweiss from !e Sound of Music. Speaking of the edelweiss, did you know that it is a rare and preserved %ower known for its incredible capacities of adaptation, resistance and survival even under extreme conditions? Apparently, Dior’s ethnobotanists do. In fact, they have studied this fascinating %ower in order to decipher the mystery behind its exceptional brightening power, and here’s what they concocted. Meet the all-new DIORSNOW SERUM. #is new serum is enriched with mallow extract, edelweiss extract and transparency enhancing TM complex for the broadest brightening action ever reached by Dior. It acts as an anti-spot thanks to the mallow extract, leaving the skin ideally uniform; brings about skin colour balance by virtue of the edelweiss extract, revealing a pure, bright beauty with a radiant, rosy glow; and promotes global transparency due to the use of T.E.C making for brighter and moisturised skin. #e serum’s triple action controls the yellow tone of melanin, moderates the microcirculation responsible for the red colour and deeply regenerates the dermal network and the collagen !bres at the origin of the blue colour. Now the philosophy of the Dior art of formulation is to develop formulas with the richest concentration of active substances for a higher e$cacy without compromising the sensoriality of texture – the signature of Dior’s skincare. #e new DIORSNOW SERUM is nothing short of a masterpiece that perfectly illustrates this art of formulation: an opalescent, ultra-sensorial texture with the maximum concentration of active substance for the uttermost e$cacy.
Introducing DIORSNOW SERUM, a brightening skin solution for spring 2015