IN THE KNOW:

What you need to know to keep healthy in­side-out

U Magazine - - CONTENTS - By NAYLA KURD

What if we tell you that the se­cret be­hind %aw­less skin was in a mu­si­cal. Pretty ab­surd, right? Now hear this. “Edel­weiss, Edel­weiss, ev­ery morn­ing you greet me. Small and white, clean and bright, you look happy to meet me. Blos­som of snow may you bloom and grow.” Re­mind you of any­thing much? Yes, it’s the lyrics to Edel­weiss from !e Sound of Mu­sic. Speak­ing of the edel­weiss, did you know that it is a rare and pre­served %ower known for its in­cred­i­ble ca­pac­i­ties of adap­ta­tion, re­sis­tance and sur­vival even un­der ex­treme con­di­tions? Ap­par­ently, Dior’s eth­nob­otanists do. In fact, they have stud­ied this fas­ci­nat­ing %ower in or­der to de­ci­pher the mys­tery be­hind its ex­cep­tional bright­en­ing power, and here’s what they con­cocted. Meet the all-new DIORSNOW SERUM. #is new serum is en­riched with mallow ex­tract, edel­weiss ex­tract and trans­parency en­hanc­ing TM com­plex for the broad­est bright­en­ing ac­tion ever reached by Dior. It acts as an anti-spot thanks to the mallow ex­tract, leav­ing the skin ideally uni­form; brings about skin colour bal­ance by virtue of the edel­weiss ex­tract, re­veal­ing a pure, bright beauty with a ra­di­ant, rosy glow; and pro­motes global trans­parency due to the use of T.E.C mak­ing for brighter and mois­turised skin. #e serum’s triple ac­tion con­trols the yel­low tone of melanin, mod­er­ates the mi­cro­cir­cu­la­tion re­spon­si­ble for the red colour and deeply re­gen­er­ates the der­mal net­work and the col­la­gen !bres at the ori­gin of the blue colour. Now the phi­los­o­phy of the Dior art of for­mu­la­tion is to de­velop for­mu­las with the rich­est con­cen­tra­tion of ac­tive sub­stances for a higher e$cacy with­out com­pro­mis­ing the sen­so­ri­al­ity of tex­ture – the sig­na­ture of Dior’s skin­care. #e new DIORSNOW SERUM is noth­ing short of a mas­ter­piece that per­fectly il­lus­trates this art of for­mu­la­tion: an opales­cent, ul­tra-sen­so­rial tex­ture with the max­i­mum con­cen­tra­tion of ac­tive sub­stance for the ut­ter­most e$cacy.

In­tro­duc­ing DIORSNOW SERUM, a bright­en­ing skin so­lu­tion for spring 2015

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