HEAR ME ROAR!
Cara Delevingne is the new ambassador of TAG Heuer, the unmatchable high-end watch brand.
Born under the sign of Leo in 1992, Cara Delevingne is the new ruling queen of media jungle, the ‘it’ girl spokesperson for the online generation and the top fashion model of our day, which seamlessly drove TAG Heuer to choose her as their new feminine ambassador. U: How do you feel being the new TAG Heuer brand ambassador? How do you relate to TAG Heuer? CD: I wanted to have a voice and I wanted to be able to make statements and stick up for things I believe in. I never just wanted to be a model anyway. TAG Heuer is the embodiment of uniqueness, luxury and cra(smanship which made it so comfortable. TAG Heuer has a slightly rebellious attitude going on and they never do something that is expected of them, which is something I live by. U: What is your message as the brand ambassador? CD: TAG Heuer is that brand that pushes past conventions, nonconforming, dares to be di"erent and has a desire to be bold and brave. Similarly, I just want to inspire people, young people in particular, to follow their dreams, to be who they are and work hard and know that they can do anything they put their minds to. U: What was it like working with the TAG Heuer team? CD: Jean-claude Biver, TAG Heuer’s CEO, is amazing. He really is an incredible spirit; a hysterical person, and I just think they stand for a lot of the things I stand for as well, so it’s kind of a perfect match. #e team gave me such a warm welcome; it really felt like the true de!nition of team spirit. It was very exciting when I was gi(ed a beautiful Formula One Steel and Black Ceramic Chronograph set with diamonds. It was stunning and could not suit me more! U: How was it working with the lion cub during the press launch in Paris? CD: It was really fun even though it took some time to cajole the cub into coming on stage! As a Leo, there’s something about cats that I have always been drawn to. #ey’re always spontaneous! And I must give special credit to the TAG Heuer team for taking such good care of the lion. U: What is your advice for success? CD: Everything is so fast paced these days that it’s important to take time for yourself. Work hard, push the boundaries and don’t crack under pressure.