FASHION'S PRINCE CHARMING
Allure for ammunition and style for sword... Brad Goreski is ruling the red carpet.
Achildhood passion for glamour made him embark on what would become a success-bound journey. Captivated by Vogue at age 12, he eventually interned at their o$ces, where he even landed a job a(er graduating from the University of Southern California. We explore the ins and outs of calling the shots in celebrity land, and how this power stylist juggles television stardom with dressing the likes of Jessica Alba, Demi Moore, Christina Ricci, Rashida Jones and Jenna Dewan Tatum to name a few. U: What led you to become a world-renowned celebrity stylist? BG: I have loved fashion ever since I can remember. I grew up in a small town in Canada, but no matter where I was going, whether it was school or the grocery store, I always wore a good out!t. I was very particular about what I would wear and not wear. My connections to the fashion world were Vogue and Harper’s Bazaar, a TV show called Fashion Television and whatever was happening on the red carpet. I love glamour! I want my clients to feel at their most beautiful when they step onto the red carpet. U: How did growing up feeling di!erent in"uence your sense of style today? BG: I am lucky because my parents allowed me to express myself through clothes. I went through so many di"erent phases, some good and some bad. I didn’t really think I was di"erent than everybody else; I thought they were di"erent to me because they didn’t understand fashion! I liked standing out! I still do! It makes people happy when you wear a bright color, or some sparkle. I have always been a little preppy at heart. In third grade I wore pleated trousers, penny loafers, turtlenecks and slick-back hair. #e movie Wall Street was big that year, but I was too young to watch it, so I took inspiration from the poster. I like to look polished. Even if I’m in jeans and a T-shirt, it needs to look put-together, never sloppy. U: What does dressing-up mean to you? BG: It means not getting stuck in one particular style. We should all allow ourselves to play di"erent characters. Sometimes I want to be a buttoned-up prepster, other times I want to be more edgy. It all depends on my mood. U: How would you describe your personal style? BG: My personal style is geek chic with an unexpected twist. I love to wear the look in a collection that people would look at and say “Who would wear that?” #e answer is “Me!" U: What trends are you into this season? BG: I love the sheer trend we saw at Proenza Schouler and Burberry, as well as the return of the 1970s glam at Saint Laurent and suiting for the evening at Lanvin and Céline. #ere is so much variety for women to play with now.
U: What’s the best piece of style advice you could give us? BG: Style isn’t only about looking your best, but about feeling your best as well. If you feel amazing in what you are wearing, rest assured that people will notice that. U: Tell us about the process of styling a celebrity client. BG: I work in a very edited way and bring each client only the best options for each awards show. We always !nd the right gown amongst the !rst four or !ve dresses we try. I want them to leave excited, not stressed. I have been so lucky to get to work with so many beautiful, intelligent and talented women. I have been styling for almost !ve years now and I still get butter%ies in my stomach each time a client of mine walks out the door in a look that I have styled. I love my job! I love the power that clothing has to make people feel amazing. I love to challenge myself to make each and every red carpet look better than the last one. U: If you could style one iconic celebrity #om the past, who would it be and why? BG: Marilyn Monroe. She is the epitome of glamour to me. I was obsessed with her when I was younger. I had photos of her all over my room. And she remains one of my inspirations. U: Is there a di!erence between working on the Grammys to doing the Oscars? BG: De!nitely. As a stylist, you have more freedom when dressing someone for a music event because musicians are able to express themselves in riskier ways. #e Oscars, on the other hand, is about glamour and fantasy. You have to respect the event you are dressing your client for, and they need to be where they’re at. U: What's the biggest mistake celebrities o$en make when dressing for the red carpet? BG: I think some celebrities sometimes wear dresses for the sake of the designer label rather than keeping true to their style, and the dress ends up wearing the woman instead of the other way around. You want the gown to compliment your client. It is the wearer who should be the star. U: What are you hoping to bring to E!’s Fashion Police this fall? BG: I hope to bring my personal expertise. I never want to make anyone feel bad about what they are wearing, because I know how much work goes into each look. I would like to be able to make people understand why I may like or dislike something by always backing up my opinions with some constructive criticism. Fashion Police is a fun, funny and entertaining show, but I’d like it if people were also to gain some insight about fashion and the red carpet whilst watching. U: What led you to write your memoirs Born to be Brad? BG: A(er being on TV for a few years, I had a lot of people asking me how I got to where I am, where I went to school, what my inspirations were, etc., and I thought why not write it all down. I think some people thought that it has been a quick rise to success for me through TV, but actually it has been a lot of work and there have been a lot of struggles along the way. I wanted to give hope to young people out there; those who want to get into fashion but don’t know where to start. Dreams come true if you work hard and don’t give up. #at has been the case for me. U: You act as exclusive brand stylist for Kate Spade. What role did you play in creating the image of the brand? BG: I get to work very closely with creative director Deborah Lloyd who has completely transformed the brand. I help her to edit down a collection and make it very concise. We always want to stay true to the curious, playful and fun personality of the Kate Spade girl, but also encourage her to experiment with di"erent silhouettes and colors. Working with Kate Spade for the past four years has been an incredible experience to use my styling skills in a di"erent way. Editing a collection for a Fashion Week presentation is di"erent to styling a celebrity for the red carpet, because a collection has to tell the story of its inspiration, whereas a red carpet appearance is about one single moment in time. U: How did your show, It’s a Brad Brad World, impact your career? BG: It’s a Brad Brad World was an incredible experience. I never thought I would have my own TV show. It has been a great platform for my career because it really allowed me to show how passionate I am about my job and how invested I am in each project. #e idea of the show was to let people see what it is really like to start out a business. I was working out of my garage in the beginning and as I got more successful, the audience got to experience that progress with me. U: What’s next for you? BG: Fashion Police is back on air in September, which I am really excited about. I am extremely busy working with new clients and continuing my work with Kate Spade, as well as a couple of exciting projects in motion that I will be announcing later on this year. I feel so lucky to get to work in this industry. Not a day goes by without me being grateful for the life I have today!
Christina Ricci at the 2012 BAFTAS in Givenchy Christina Ricci at the 2012 Elle Style Awards in Jonathan Saunders Jenna Dewan-tatum at the 2015 Vanity Fair Oscar Party in Zuhair Murad Couture
Demi Moore at the 2011 Met Costume Gala in Prabal Gurung Jenna Dewan-tatum at the 2015 Golden Globe Awards in Carolina Herrera Jenna Dewan-tatum at the 2015 Oscars in Zuhair Murad Couture
Jessica Alba at the 2013 Golden Globes in Oscar de la Renta