FASH­ION'S PRINCE CHARM­ING

U Magazine - - SPOTLIGHT - In­ter­view SARAH SAUDI Por­traits YU TSAI Co­or­di­na­tion MODA'S TOUCH With the show's last panel: Kelly Os­bourne, Kathy Gri#n and Gi­u­liana Ran­cic (co-hosts for the episodes aired at the start of 2015) e ic ol P n o hi as F ' !'s E r fo ot sh y it ic bl pu A

Al­lure for am­mu­ni­tion and style for sword... Brad Goreski is rul­ing the red car­pet.

Achild­hood pas­sion for glam­our made him em­bark on what would be­come a suc­cess-bound jour­ney. Cap­ti­vated by Vogue at age 12, he even­tu­ally in­terned at their o$ces, where he even landed a job a(er grad­u­at­ing from the Univer­sity of South­ern Cal­i­for­nia. We ex­plore the ins and outs of call­ing the shots in celebrity land, and how this power stylist jug­gles tele­vi­sion star­dom with dress­ing the likes of Jes­sica Alba, Demi Moore, Christina Ricci, Rashida Jones and Jenna De­wan Ta­tum to name a few. U: What led you to be­come a world-renowned celebrity stylist? BG: I have loved fash­ion ever since I can re­mem­ber. I grew up in a small town in Canada, but no mat­ter where I was go­ing, whether it was school or the gro­cery store, I al­ways wore a good out!t. I was very par­tic­u­lar about what I would wear and not wear. My con­nec­tions to the fash­ion world were Vogue and Harper’s Bazaar, a TV show called Fash­ion Tele­vi­sion and what­ever was hap­pen­ing on the red car­pet. I love glam­our! I want my clients to feel at their most beau­ti­ful when they step onto the red car­pet. U: How did grow­ing up feel­ing di!er­ent in"uence your sense of style to­day? BG: I am lucky be­cause my par­ents al­lowed me to ex­press my­self through clothes. I went through so many di"er­ent phases, some good and some bad. I didn’t re­ally think I was di"er­ent than ev­ery­body else; I thought they were di"er­ent to me be­cause they didn’t un­der­stand fash­ion! I liked stand­ing out! I still do! It makes peo­ple happy when you wear a bright color, or some sparkle. I have al­ways been a lit­tle preppy at heart. In third grade I wore pleated trousers, penny loafers, turtle­necks and slick-back hair. #e movie Wall Street was big that year, but I was too young to watch it, so I took in­spi­ra­tion from the poster. I like to look pol­ished. Even if I’m in jeans and a T-shirt, it needs to look put-to­gether, never sloppy. U: What does dress­ing-up mean to you? BG: It means not get­ting stuck in one par­tic­u­lar style. We should all al­low our­selves to play di"er­ent char­ac­ters. Some­times I want to be a but­toned-up prep­ster, other times I want to be more edgy. It all de­pends on my mood. U: How would you de­scribe your per­sonal style? BG: My per­sonal style is geek chic with an un­ex­pected twist. I love to wear the look in a col­lec­tion that peo­ple would look at and say “Who would wear that?” #e an­swer is “Me!" U: What trends are you into this sea­son? BG: I love the sheer trend we saw at Proenza Schouler and Burberry, as well as the re­turn of the 1970s glam at Saint Lau­rent and suit­ing for the evening at Lan­vin and Cé­line. #ere is so much va­ri­ety for women to play with now.

U: What’s the best piece of style ad­vice you could give us? BG: Style isn’t only about look­ing your best, but about feel­ing your best as well. If you feel amaz­ing in what you are wear­ing, rest as­sured that peo­ple will no­tice that. U: Tell us about the process of styling a celebrity client. BG: I work in a very edited way and bring each client only the best op­tions for each awards show. We al­ways !nd the right gown amongst the !rst four or !ve dresses we try. I want them to leave ex­cited, not stressed. I have been so lucky to get to work with so many beau­ti­ful, in­tel­li­gent and tal­ented women. I have been styling for al­most !ve years now and I still get but­ter%ies in my stom­ach each time a client of mine walks out the door in a look that I have styled. I love my job! I love the power that cloth­ing has to make peo­ple feel amaz­ing. I love to chal­lenge my­self to make each and ev­ery red car­pet look bet­ter than the last one. U: If you could style one iconic celebrity #om the past, who would it be and why? BG: Mar­i­lyn Monroe. She is the epit­ome of glam­our to me. I was ob­sessed with her when I was younger. I had photos of her all over my room. And she re­mains one of my in­spi­ra­tions. U: Is there a di!er­ence be­tween work­ing on the Gram­mys to do­ing the Os­cars? BG: De!nitely. As a stylist, you have more free­dom when dress­ing some­one for a mu­sic event be­cause mu­si­cians are able to ex­press them­selves in riskier ways. #e Os­cars, on the other hand, is about glam­our and fan­tasy. You have to re­spect the event you are dress­ing your client for, and they need to be where they’re at. U: What's the big­gest mis­take celebri­ties o$en make when dress­ing for the red car­pet? BG: I think some celebri­ties some­times wear dresses for the sake of the de­signer la­bel rather than keep­ing true to their style, and the dress ends up wear­ing the woman in­stead of the other way around. You want the gown to com­pli­ment your client. It is the wearer who should be the star. U: What are you hop­ing to bring to E!’s Fash­ion Po­lice this fall? BG: I hope to bring my per­sonal ex­per­tise. I never want to make any­one feel bad about what they are wear­ing, be­cause I know how much work goes into each look. I would like to be able to make peo­ple un­der­stand why I may like or dis­like some­thing by al­ways back­ing up my opin­ions with some con­struc­tive crit­i­cism. Fash­ion Po­lice is a fun, funny and en­ter­tain­ing show, but I’d like it if peo­ple were also to gain some in­sight about fash­ion and the red car­pet whilst watch­ing. U: What led you to write your mem­oirs Born to be Brad? BG: A(er be­ing on TV for a few years, I had a lot of peo­ple ask­ing me how I got to where I am, where I went to school, what my in­spi­ra­tions were, etc., and I thought why not write it all down. I think some peo­ple thought that it has been a quick rise to suc­cess for me through TV, but ac­tu­ally it has been a lot of work and there have been a lot of strug­gles along the way. I wanted to give hope to young peo­ple out there; those who want to get into fash­ion but don’t know where to start. Dreams come true if you work hard and don’t give up. #at has been the case for me. U: You act as ex­clu­sive brand stylist for Kate Spade. What role did you play in cre­at­ing the im­age of the brand? BG: I get to work very closely with cre­ative di­rec­tor Deb­o­rah Lloyd who has com­pletely trans­formed the brand. I help her to edit down a col­lec­tion and make it very con­cise. We al­ways want to stay true to the cu­ri­ous, play­ful and fun per­son­al­ity of the Kate Spade girl, but also en­cour­age her to experiment with di"er­ent sil­hou­ettes and col­ors. Work­ing with Kate Spade for the past four years has been an in­cred­i­ble ex­pe­ri­ence to use my styling skills in a di"er­ent way. Edit­ing a col­lec­tion for a Fash­ion Week pre­sen­ta­tion is di"er­ent to styling a celebrity for the red car­pet, be­cause a col­lec­tion has to tell the story of its in­spi­ra­tion, whereas a red car­pet ap­pear­ance is about one sin­gle mo­ment in time. U: How did your show, It’s a Brad Brad World, im­pact your ca­reer? BG: It’s a Brad Brad World was an in­cred­i­ble ex­pe­ri­ence. I never thought I would have my own TV show. It has been a great plat­form for my ca­reer be­cause it re­ally al­lowed me to show how pas­sion­ate I am about my job and how in­vested I am in each pro­ject. #e idea of the show was to let peo­ple see what it is re­ally like to start out a busi­ness. I was work­ing out of my garage in the be­gin­ning and as I got more suc­cess­ful, the au­di­ence got to ex­pe­ri­ence that progress with me. U: What’s next for you? BG: Fash­ion Po­lice is back on air in Septem­ber, which I am re­ally ex­cited about. I am ex­tremely busy work­ing with new clients and con­tin­u­ing my work with Kate Spade, as well as a cou­ple of ex­cit­ing projects in mo­tion that I will be an­nounc­ing later on this year. I feel so lucky to get to work in this in­dus­try. Not a day goes by with­out me be­ing grate­ful for the life I have to­day!

Christina Ricci at the 2012 BAFTAS in Givenchy Christina Ricci at the 2012 Elle Style Awards in Jonathan Saun­ders Jenna De­wan-ta­tum at the 2015 Van­ity Fair Os­car Party in Zuhair Mu­rad Cou­ture

Demi Moore at the 2011 Met Cos­tume Gala in Prabal Gu­rung Jenna De­wan-ta­tum at the 2015 Golden Globe Awards in Carolina Her­rera Jenna De­wan-ta­tum at the 2015 Os­cars in Zuhair Mu­rad Cou­ture

Jes­sica Alba at the 2013 Golden Globes in Os­car de la Renta

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