Eau Sau­vage COLOGNE

U Magazine - - ADVERTORIAL -

Born from a de­sire for re­newal, Eau Sau­vage burst onto the scene in 1966, shi(ing ev­ery­thing in its wake. Since then, Eau Sau­vage has gained an en­vi­able sta­tus as a great clas­sic. Its bold­ness has turned into an ab­so­lute ref­er­ence. It has held its ap­peal from gen­er­a­tion to gen­er­a­tion, with im­pres­sive con­sis­tency. To­day it wants to go fur­ther still. To sur­prise the youth of to­day in their fast­paced race to rein­vent them­selves. 2015: Eau Sau­vage un­der­goes a new revo­lu­tion. A new Cologne is born. A di"er­ent Cologne that packs a new punch. A Cologne that is truly sau­vage …

“With Eau Sau­vage Cologne I tried to keep the ap­par­ent sim­plic­ity of this con­struc­tion. A clar­ity that ac­tu­ally hides nu­ances and de­tails, dark­ness and light.” - François Demachy

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