The Alma Bag
The iconic bag by Louis Vuitton is now available in a variety of breathtaking colors. Structure, elegance, character – such is the nature of this Louis Vuitton classic. Descended from a colorful and charismatic lineage, the Alma bag has long since made a name for itself. It’s about time we told its story.
The Alma, whose bold architectural lines re#ect the in#uence of the Art Deco movement of the 1930s, is perhaps the most quintessentially Parisian of Louis Vuitton icons. Created as the “Squire Bag” by Gaston-louis Vuitton in 1934, it was also re-interpreted and known as the “ChampsElysées” in 1955 before being named the “Alma”, a$er the elegant, tree-lined square – prolonged by the bridge of the same name – where the Avenue Montaigne meets the Seine. "e most structured of the iconic Louis Vuitton handbags, the Alma was created in Epi leather in 1985, as the !rst colored leather line of the House. Ubiquitous in the 1980s, its graphic grain looks more modern now than ever. Now established as a signature of the House, Epi leather was the only feminine leather line coexisting with the Monogram canvas for more than 10 years. In the latest Sprit of Travel campaign, this iconic bag is celebrated in tune with scintillating nature – having explored nearly every color of the rainbow, the Alma is now available in a variety of new colors ranging from aqua, to desert and forest hues.