A DATE WITH DE BEERS
Our UK Editor Sabina Emrit got up close and personal on a date with De Beers, one of the world’s finest diamond jewelers.
My diamonds are like my own personal museum pieces, which I look a$er probably the most within my jewelry collection. I am always complimented on my diamonds, no matter how subtle or how decorated they are. I have been fascinated by De Beers ever since I can remember. Diamonds are my birthstone, so I was always a little spoilt with them. I knew of the prestige of the brand, no details as such, but above all, I knew that a diamond from De Beers was a very special diamond indeed. Representing love, hope, eternity and light & from the Greek word “adams” meaning invincible & I always remember how my mother wore, and still wears her diamonds and how they lit up a room. ‘"e ancient Romans saw diamonds as engendering their beliefs, diamonds were slivers of the moon, splinters of falling stars or the tears of the gods. Linking diamonds to everlasting love, Eros’ ( Cupid’s) arrows, unfailingly irresistible, were believed to be tipped with diamonds. "rough De Beers, the diamond came to speak a universal language, conveying its message of love and luxury.’
ETHICS OF THE EARTH
"e ethics of diamonds and their source will be questioned forever. De Beers state that ‘as part of their ongoing commitment they have focused on improving health, education and living standards in countries in which they operate. With growing concerns over con#ict diamonds, De Beers took the decision to handle only diamonds of certain origin, guaranteeing total integrity, truth and transparency throughout the supply chain, from the mine to the retailer. "e selection process at De Beers is considered the most rigorous in the jewelry world today; having to meet acutely exacting criteria as set out by the De Beers Institute of Diamonds.’
De Beers have even created technology to further their commitment to providing their clientele with the best diamonds. "e ‘De Beers Iris’ is a machine that ‘slows down what the eye sees in a #ash, a moving light scan, allowing the untrained eye to see the sparkle, brilliance and perfection of a De Beers diamond as if through the eyes of an industry expert.’
NATURE’S SECRET: COLORED DIAMONDS
Not so long ago, people believed that a colored diamond was an inferior stone, something undesirable. But within two short decades, all of this has changed dramatically. De Beers refers to colored diamonds as ‘poetic pieces’ full of ‘great charisma’ & a perfect description. ‘Each piece is selected with passion, intuition and an expert eye, in colors that seem to crystallise the mists of time and encapsulate the warmth of the sun on the earth, a captivating palette of so$ shadowy smoke grey, powdery metallic blue, mellow ochre, jonquil fading into moss green, warm taupe, !ery chestnut, orangey-purplish pinks like slivers of sunsets. Prized as works of art, such diamonds, each hand-picked for its individuality and poetry, are framed in timeless designs and honored with exquisite cra$smanship.’ A colored diamond isn’t for everyone, and your favorite color will connect with you instantly. But it’s fair to say that having seen the De Beers colors up close, and once trying them on, their unique and individual beauty is truly outstanding.
THE TALISMAN COLLECTION
De Beers’ newest and more modern designs come from the Talisman Collection. "e pieces are a sight to behold, as though they’ve come from a display at the British Museum. "e collection seems delicate yet tough & like the nature of rough diamonds. Whilst in the jewelry world, we are so used to seeking the most brilliant and bright diamonds, there is something modestly special about these pieces when you remember that diamonds come from the earth in a naturally raw and unpolished form. When wearing pieces like the medal pendant, or even smaller like the bangle, you can’t help but feel like you’ve been transported back in time to an ancient and sacred world. "e stones are of a mix of colored diamonds from earth tones, to sugary pinks and browns. "ey are the perfect ode to nature, signifying one of the earliest beliefs of diamonds & that they were magical amulets and prized talismans with properties believed to give protection, confer strength and victory, repel the forces of evil and invoke good fortune. ( Pieces start at £2,100).
LOVE AT FIRST SIGHT BEYOND THE DIAMOND
UIf you believe in love at !rst sight ( don’t we all?), then there’s no di'erence upon !rst meeting a new diamond. ‘ Diamond attraction is like falling in love & an instinctive attraction, then deepening in to a bond, a relationship; the diamond becomes a part of the wearer’s persona.’ De Beers describe diamonds as only really coming to life when they meet their owner. And the only way for a diamond to truly live is to be worn. Elizabeth Taylor said of her jewels before she passed away that she wanted them to go to people who wouldn’t keep them locked away but wear them frequently, for they were truly her best friends, and her longest lasting relationships. She chose not to leave them to friends or family, but to auction them to buyers who would covet them just as much as she did.
In 2014, De Beers launched their ‘Moments in Light’ campaign, a celebration of creative women who are masters of their cra$. From curator and photography Mary Mccartney to designer Alice Temperely, exhibitions and talks give inspiration from a brand that looks beyond its jewels. ‘Moments in Light’ supports Women for Women, a charity that supports women a'ected by war and con#ict.