1. BOULEVARD BEIRUT: A NEIGHBORHOOD LANDMARK
Opening on the city’s coastal shores, along the historic and traditional corniche of which it holds the name, Boulevard Beirut is a genuine and authentic Lebanese eatery that echoes the heartbeat of Beirut. Combining the epicurean richness of home-cooked and traditional Lebanese cuisine, Boulevard Beirut is a classic combination of the old and the new, pure tradition mixed with sophistication. Building upon the original techniques and timeless recipes of older generations of Lebanese households, Boulevard Beirut offers the same respected delicacies from mezze to salads, to perfectly char-grilled and seasoned barbecue meats, modernized to satisfy the current day foodies.
2. LOTO BLACK CATS CAMPAIGN #GOODBYEBADLUCK
Lotolibanais, in partnership with Impact BBDO Dubai, recently launched a social media campaign that is designed to effectively encourage people in Lebanon to play more and win by making them feel luckier. People in Lebanon believe black cats bring bad luck, so the idea was to collect all the black cats and fly them out of the country. The campaign kicked off with a nationwide search through Press and Outdoor media, asking people to phone the Loto call-center whenever they spotted a black cat. A specially trained crew was assigned to rush to these given locations and pick up the cats. Working in association with Municipality Officers, Medical Council and Animal Care, Lotolibanais arranged for the cats to be flown out of the country, meanwhile, allowing people back in Lebanon to play Loto free of any bad luck.
3. EL PRIMERO CHRONOMASTER 1969 TOUR AUTO EDITION CELEBRATES 150 YEARS!
A loyal companion in all kinds of challenges since its creation, Zenith has always gone where its passion for human adventure has driven it. Today it is taking on the role of official timekeeper for the Tour Auto Optic 2000, a red-letter event in the classic car-racing calendar. The brand with the guiding star is opting to associate with high performance on race circuits and, like the historical cars whose times it will be measuring, once again proves that speed and precision can make a perfect match with elegance.
4. CANSU DERE DAZZLES IN GEORGES HOBEIKA
L’oreal Ambassador for Turkey, Cansu Dere, captivated the Red Carpet of “Vice Versa” at the 2015 Cannes Film Festival wearing Georges Hobeika. Dere selected a white, sleeveless jumpsuit with an embroidered bodice, bow-tie waist belt and dramatic shoulder train from Georges Hobeika’s SS15 Couture collection.
5. A.N. BOUKATHER REVEALED THE ALL-NEW 2016 MAZDA2
Mazda’s all-new compact city car, the 2016 Mazda2, has made its Lebanese debut this past weekend in an enthralling launch ceremony organized by the exclusive Mazda distributor in Lebanon, A.n.boukather, in collaboration with Mix Fm. The launch party took place on the evening of Saturday, April 18, in B 018 where invitees, including Mazda customers and the media, feasted their eyes on the sleekest and sexiest Mazda2 yet.