PRO­MO­TION

U Magazine - - PROMOTION -

1. BOULE­VARD BEIRUT: A NEIGH­BOR­HOOD LAND­MARK

Open­ing on the city’s coastal shores, along the his­toric and tra­di­tional cor­niche of which it holds the name, Boule­vard Beirut is a gen­uine and au­then­tic Le­banese eatery that echoes the heart­beat of Beirut. Com­bin­ing the epi­curean rich­ness of home-cooked and tra­di­tional Le­banese cui­sine, Boule­vard Beirut is a clas­sic com­bi­na­tion of the old and the new, pure tra­di­tion mixed with so­phis­ti­ca­tion. Build­ing upon the orig­i­nal tech­niques and time­less recipes of older gen­er­a­tions of Le­banese house­holds, Boule­vard Beirut of­fers the same re­spected del­i­ca­cies from mezze to sal­ads, to per­fectly char-grilled and sea­soned bar­be­cue meats, mod­ern­ized to sat­isfy the cur­rent day food­ies.

2. LOTO BLACK CATS CAM­PAIGN #GOODBYEBADLUCK

Lo­tolibanais, in part­ner­ship with Im­pact BBDO Dubai, re­cently launched a so­cial media cam­paign that is de­signed to ef­fec­tively en­cour­age peo­ple in Le­banon to play more and win by mak­ing them feel luck­ier. Peo­ple in Le­banon be­lieve black cats bring bad luck, so the idea was to col­lect all the black cats and fly them out of the coun­try. The cam­paign kicked off with a na­tion­wide search through Press and Out­door media, ask­ing peo­ple to phone the Loto call-cen­ter when­ever they spot­ted a black cat. A spe­cially trained crew was as­signed to rush to these given lo­ca­tions and pick up the cats. Work­ing in as­so­ci­a­tion with Mu­nic­i­pal­ity Of­fi­cers, Med­i­cal Coun­cil and An­i­mal Care, Lo­tolibanais ar­ranged for the cats to be flown out of the coun­try, mean­while, al­low­ing peo­ple back in Le­banon to play Loto free of any bad luck.

3. EL PRIMERO CHRONO­MAS­TER 1969 TOUR AUTO EDI­TION CEL­E­BRATES 150 YEARS!

A loyal com­pan­ion in all kinds of chal­lenges since its cre­ation, Zenith has al­ways gone where its pas­sion for hu­man ad­ven­ture has driven it. To­day it is tak­ing on the role of of­fi­cial time­keeper for the Tour Auto Op­tic 2000, a red-let­ter event in the clas­sic car-rac­ing cal­en­dar. The brand with the guid­ing star is opt­ing to as­so­ciate with high per­for­mance on race cir­cuits and, like the his­tor­i­cal cars whose times it will be mea­sur­ing, once again proves that speed and pre­ci­sion can make a per­fect match with el­e­gance.

4. CANSU DERE DAZ­ZLES IN GE­ORGES HOBEIKA

L’oreal Am­bas­sador for Tur­key, Cansu Dere, cap­ti­vated the Red Car­pet of “Vice Versa” at the 2015 Cannes Film Fes­ti­val wear­ing Ge­orges Hobeika. Dere se­lected a white, sleeve­less jump­suit with an em­broi­dered bodice, bow-tie waist belt and dra­matic shoul­der train from Ge­orges Hobeika’s SS15 Cou­ture col­lec­tion.

5. A.N. BOUKATHER RE­VEALED THE ALL-NEW 2016 MAZDA2

Mazda’s all-new com­pact city car, the 2016 Mazda2, has made its Le­banese de­but this past week­end in an en­thralling launch cer­e­mony or­ga­nized by the ex­clu­sive Mazda dis­trib­u­tor in Le­banon, A.n.boukather, in col­lab­o­ra­tion with Mix Fm. The launch party took place on the evening of Satur­day, April 18, in B 018 where in­vi­tees, in­clud­ing Mazda cus­tomers and the media, feasted their eyes on the sleek­est and sex­i­est Mazda2 yet.

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