16. HILTON HOTELS BEIRUT APPOINT JOANNE ZARIFÉ AS MARKETING AND COMMUNICATIONS MANAGER
Hilton Hotels in Beirut announced the appointment of Joanne Zarifé Nehmé as Marketing and Communications Manager for both Hilton Beirut Habtoor Grand and Hilton Beirut Metropolitan Palace properties. In her new role Joanne will be responsible for the hotels’ marketing and communication strategies, strengthening brand awareness, reinforcing Hilton’s market positioning and addressing the business needs of each hotel. Joanne will also be responsible for overseeing each property’s sustainability and community initiatives.
17. SEE BY CHLOÉ REVEALS FW15 AD CAMPAIGN
Cast across the streets of Europe, a new collective of See By Chloé girls takes over for Fall-winter 2015, to embody the collection with an independent and carefree sense of individuality. Marking a return to the Paris Atelier and the first See By Chloé collection under the creative direction of Clare Waight Keller, the series of portraits taken by Matteo Montanari features a group of twenty girls discovered in Berlin, Brussels, Copenhagen, London, Paris and Stockholm. Each brings a unique, nonchalant perspective to the styles - expressing moods, attitudes and styling that is entirely their own.
18. PERSIL AND TAMANNA: A NEW CAMPAIGN
Persil and Tamanna have joined forces yet again to positively transform the lives of children with life threatening illnesses. Persil, the leading Henkel brand, began its heartwarming partnership with Tamanna, a non-profit organization back in November 2008. A brand keen to give back to the community, Persil’s main goal was to turn children’s tears into genuine laughter. Since the start of this meaningful partnership, many children diagnosed with serious illnesses can smile again and are seeing their dreams come true.
19. BASSOUL HENEINE LAUNCHES THE NEW RENAULT DUSTER
Bassoul heneinesal have introduced into the Lebanese car market the latest model of the Renault Duster; a reliable and robust vehicle with a firmly established reputation. The design of the latest Renault Duster model reinforces its dynamic and modern feel with a new front end with a chrome grille, dual optic headlights, and revamped air entry grille. In addition, the newly optimized interior comprises a multimedia GPS navigation system with a tactile screen, which is available as an option on the Dynamic model and as standard on the Confort model, and a range of added storage spaces. The new Renault Duster not only offers additional comfort but also an enhanced level of safety, with each vehicle being equipped with dual airbag, one for the driver and one for the passenger, and ABS as standard to deliver a safe driving experience.
20. SAMSUNG DEBUTS RICH ACCESSORY COLLECTION
Samsung Electronics Co., Ltd, announced the rich accessory collection for the new Galaxy S6 and Galaxy S6 edge. This robust portfolio of accessories will offer people the freedom to customize their mobile experiences to fit their personal style while enhancing the beautiful and purposeful design of Samsung’s newest devices.