PRO­MO­TION

U Magazine - - PROMOTION -

16. HIL­TON HO­TELS BEIRUT AP­POINT JOANNE ZARIFÉ AS MAR­KET­ING AND COM­MU­NI­CA­TIONS MAN­AGER

Hil­ton Ho­tels in Beirut an­nounced the ap­point­ment of Joanne Zarifé Nehmé as Mar­ket­ing and Com­mu­ni­ca­tions Man­ager for both Hil­ton Beirut Habtoor Grand and Hil­ton Beirut Metropoli­tan Palace prop­er­ties. In her new role Joanne will be re­spon­si­ble for the ho­tels’ mar­ket­ing and com­mu­ni­ca­tion strate­gies, strength­en­ing brand aware­ness, re­in­forc­ing Hil­ton’s mar­ket po­si­tion­ing and ad­dress­ing the busi­ness needs of each ho­tel. Joanne will also be re­spon­si­ble for over­see­ing each prop­erty’s sus­tain­abil­ity and com­mu­nity ini­tia­tives.

17. SEE BY CHLOÉ RE­VEALS FW15 AD CAM­PAIGN

Cast across the streets of Europe, a new col­lec­tive of See By Chloé girls takes over for Fall-win­ter 2015, to em­body the col­lec­tion with an in­de­pen­dent and care­free sense of in­di­vid­u­al­ity. Mark­ing a re­turn to the Paris Ate­lier and the first See By Chloé col­lec­tion un­der the cre­ative di­rec­tion of Clare Waight Keller, the se­ries of por­traits taken by Mat­teo Mon­ta­nari fea­tures a group of twenty girls dis­cov­ered in Ber­lin, Brus­sels, Copenhagen, Lon­don, Paris and Stock­holm. Each brings a unique, non­cha­lant per­spec­tive to the styles - ex­press­ing moods, at­ti­tudes and styling that is en­tirely their own.

18. PER­SIL AND TA­MANNA: A NEW CAM­PAIGN

Per­sil and Ta­manna have joined forces yet again to pos­i­tively trans­form the lives of chil­dren with life threat­en­ing ill­nesses. Per­sil, the lead­ing Henkel brand, be­gan its heart­warm­ing part­ner­ship with Ta­manna, a non-profit or­ga­ni­za­tion back in Novem­ber 2008. A brand keen to give back to the com­mu­nity, Per­sil’s main goal was to turn chil­dren’s tears into gen­uine laugh­ter. Since the start of this mean­ing­ful part­ner­ship, many chil­dren di­ag­nosed with se­ri­ous ill­nesses can smile again and are see­ing their dreams come true.

19. BAS­SOUL HENEINE LAUNCHES THE NEW RE­NAULT DUSTER

Bas­soul heneine­sal have in­tro­duced into the Le­banese car mar­ket the latest model of the Re­nault Duster; a re­li­able and ro­bust ve­hi­cle with a firmly es­tab­lished rep­u­ta­tion. The de­sign of the latest Re­nault Duster model re­in­forces its dy­namic and mod­ern feel with a new front end with a chrome grille, dual op­tic head­lights, and re­vamped air en­try grille. In ad­di­tion, the newly op­ti­mized in­te­rior com­prises a mul­ti­me­dia GPS nav­i­ga­tion sys­tem with a tac­tile screen, which is avail­able as an op­tion on the Dy­namic model and as stan­dard on the Con­fort model, and a range of added stor­age spa­ces. The new Re­nault Duster not only of­fers ad­di­tional com­fort but also an en­hanced level of safety, with each ve­hi­cle be­ing equipped with dual airbag, one for the driver and one for the pas­sen­ger, and ABS as stan­dard to de­liver a safe driv­ing ex­pe­ri­ence.

20. SAM­SUNG DE­BUTS RICH AC­CES­SORY COL­LEC­TION

Sam­sung Elec­tron­ics Co., Ltd, an­nounced the rich ac­ces­sory col­lec­tion for the new Gal­axy S6 and Gal­axy S6 edge. This ro­bust port­fo­lio of ac­ces­sories will of­fer peo­ple the free­dom to cus­tom­ize their mo­bile ex­pe­ri­ences to fit their per­sonal style while en­hanc­ing the beau­ti­ful and pur­pose­ful de­sign of Sam­sung’s new­est de­vices.

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