21. LG UNVEILSMORE HUMAN-CENTRIC LG UX 4.0
LG Electronics (LG) have announced that its newest mobile user interface, LG UX 4.0, will be featured on the upcoming LG G4 to be unveiled at the end of the month. The upgraded user experience promises to be simpler and more intuitive and will better understand and respond to the needs of each user. Up untilnow, UX enhancements have generally focused on delivering greater convenience to all users. With the new LG UX 4.0, the focus shifts toward providing more optimized and intuitive convenience to individuals at every user level for optimal enjoyment of their LG device.
22. GAP LEBANON LAUNCHES STYLD.BY
Gap’s Styld.by program is launching in Lebanon. Partnering with local fashion and lifestyle influencers around the globe, Gap reinvents the online catalog experience by showcasing individuals’ unique style with photos and videos. With over 22 contributing countries and visits from 147 countries around the world, Styld.by mixes seasonal Gap favorites with pieces from their own wardrobes, showcasing the full spectrum of personal style.
23. NICO ROSBERG PITS IN AT THE IWC BOUTIQUE IN BAHRAIN
Swiss luxury watch manufacturer IWC Schaffhausen celebrated the anniversary of its first boutique in Bahrain’s Moda Mall, together with its partner, Asia Jewellers. Special guests at this unique event were IWC brand ambassador and MERCEDES AMG PETRONAS Formula ONETM Team driver Nico Rosberg as well as Head of Mercedes-benz Motorsport, Toto Wolff.
24. MINDWHISK EVENTS BRINGS THE OFFICIAL FESTIVAL OF COLOURS 2015 TO BEIRUT
On July 25th, 2015, the sky above Beirut city will be filled with bright colors! Bringing home the lesson of collective harmony, Mindwhisk Events proudly announces 2015’s most awaited festival of the year: the official Festival of Colours, taking place for the first time in Lebanon at Praia Beach Resort. As part of its renowned world tour, the colorful spectacle will be stopping in Lebanon, drawing in free spirits and party goers over 18, to throw colorful powders in the air to the thumping beat of live music, covering their clothes and skin with vibrant colors. Held for 12 continuous hours at Praia Beach Resort, visitors will get the chance to sip their cocktails by the shore in celebration of life, unity, happiness and freedom, to the rhythm of an epic lineup of local and international DJS.
25. BASSMA LAUNCHES ITS FIRST WORLD FAMILY DAY CAMPAIGN
Bassma, an NGO dedicated to empowering underprivileged families, launched its 1st ever World Family Day campaign, with the support of Nancy Ajram, from May 15 to May 31, with a conference followed by a brunch at the Raouché Arjaan by Rotana Hotel attended by various media partners, social influencers, partnering outlets and dedicated members from the organization. The campaign - aimed at reminding people of the core value of Bassma - featured two activations; Meal-forMeal and Find the Balloon.