26. 7UP’S WALL OF MUSIC INSPIRES ORIGINALITY AND SPREADS A POSITIVE BEAT
Building on its promise to celebrate originality and authenticity, 7UP has launched The Wall of Music in Lebanon, a direct and genuine invitation to look at life with a fresh perspective of positivity. The Wall of Music was installed in Beirut Souks, depicting painted musical lines over an existing bullet-ridden wall with motion-activated sensors that interact and activate with passersby to unleash an uplifting melody of musical notes. Launched to mark the Remembrance Day of the Lebanese Civil War on April 13th, the Wall of Music has spread through the city’s downtown an unmistakable positive beat. With the aid of hidden cameras, 7UP also captured the authenticity of people’s interaction with the Wall of Music, and how they embraced the moment, within a documented digital film going viral to spread positivity beyond the realm of a 1st hand connection with the ambient installation.
27. FLYDUBAI NAMED BEST REGIONAL AIRLINE
Dubai-based flydubai was named ‘ Best Regional Airline serving the Middle East’ at the 2015 Business Traveller Middle East Awards held in Dubai on 03 May. Voted by readers of the magazine, the distinction reflects how flydubai’s expanding network, evolving business model, new fleet and commitment to serving underserved markets has been acknowledged by passengers in just five years.
28. BRITISH AIRWAYS ANNOUNCE ’12 BEFORE 12’ LIST FOR KIDS
It’s the transitional age between childhood and being a teen and when Romeo Beckham turned twelve last year, he had travelled the world more than most children. Inspired by this, British Airways has compiled a dozen ‘holiday must do’s’ to achieve by the time you’re twelve years old – from burying your sibling in the sand, to going beyond the big screen in Singapore and jumping on the giant piano in New York!
29. LA CAVE DE JOEL ROBUCHON SPONSORS “THE ULTIMATE GOAL”
La Cave de Joël Robuchon, the franchised French wine cellar that shares Joël Robuchon’s values and brings consumers excellence in wine selection, proudly showcased its wine expertise and sense of social responsibility by sponsoring “The Ultimate Goal” red carpet Gala dinner. Given that there is no perfect dinner without a great wine pairing, La Cave de Joël Robuchon offered the best ones to ennoble the event’s exquisite three course menu, hosted at ESA’S prestigious Villa Rose and attended by Salma Hayek and 300 VIP guests.
30. H&M BY NIGHT
Work some glamour into your wardrobe with this season’s most beautiful bohemian collection by H&M, entitled H&M BY NIGHT. H&M BY NIGHT features a range of feminine dresses and delicate detailing, with lace trimmings, lightweight shapes and bright colors, for a festive summer season. The collection is full of chiffon flounces and draping, see-through lace, chic crochet and fringe touches, in white, black, neutral nude, cherry maroon, and a hint of citrus orange. Sheer sultry jumpsuits, threadwork kaftans, backless dresses, appliqué leather jackets, fringed kimonos, asymmetric skirts, & shimmery set ensembles - these are the kind of pieces that make a wardrobe special.