U PRO­MO­TION

U Magazine - - SOCIETY -

1. AL-NEWFORD MUS­TANG CON­VERT­IBLE

De­signed from the wheels up to de­liver max­i­mum drop-top en­joy­ment, the all-new Ford Mus­tang con­vert­ible is a fan­tas­tic way to es­cape the daily grind of life and hit the open road. With its dis­tinct style and a com­pletely re­designed top sys­tem, driv­ers can en­joy the shin­ing sun or sparkling stars quicker with all of the per­for­mance and char­ac­ter ex­pected of Mus­tang. Cre­at­ing the new Mus­tang con­vert­ible in­volved far more than just slic­ing the top off the fast­back.

2. BAS­SOUL HENEINE LAUNCHES THE RE­NAULT SAN­DERO

The San­dero and San­dero Step­way (the cross­over ver­sion of the clas­sic San­dero) are now avail­able with au­to­matic trans­mis­sion (1.6L 16V 105hp) and fully equipped. The ve­hi­cle’s dou­ble airbags and ABS sys­tem en­sure en­hanced safety for all pas­sen­gers, while driv­ing plea­sure is en­riched thanks to the car’s ra­dio and CD player with Blue­tooth con­nec­tiv­ity. For even greater ease a touch-screen GPS nav­i­ga­tion sys­tem is avail­able as an op­tion, or as stan­dard.

3. BEIRUT DE­SIGN­ERS’ WEEK BY GATA EX­CEEDS ALL EX­PEC­TA­TIONS

For 5 days, de­sign and cre­ativ­ity took over Zaitu­nay Bay which hosted from the 27th till the 31st of May the third edi­tion of Beirut De­sign­ers’ Week by Gata – the big­gest and most im­por­tant plat­form show­cas­ing the cre­ations of up-and-com­ing de­sign­ers in Le­banon, in col­lab­o­ra­tion with Solid­ere and Beirut Wa­ter­front De­vel­op­ment.

4. ALFA CON­GRAT­U­LATES MUSTAFA KHEIRED­DINE

Mr. Mustafa Kheired­dine, a team mem­ber of Alfa, man­aged by Oras­com Tele­com, won the first place in lift­ing a crow­bar, a stone roller and mor­tar in the phys­i­cally chal­lenged cat­e­gory, at the Beirut cham­pi­onship for tra­di­tional folk sports or­ga­nized by the Arab Union of Tra­di­tional Folk Sports, the Her­itage Com­mit­tee, and Golden Body Club.

5. SGBL SAYS SMALLER TRADE DEFICITIS BIGEST IM­PE­TUS FOR GROWTH IN 2015

The fall­ing trade deficit may turn out to be Le­banon’s big­gest growth driver in 2015, amid slow­ing busi­ness ac­tiv­ity and ad hoc fis­cal con­sol­i­da­tion. Real GDP growth is pro­jected to clock in at a mod­est 2.5% dur­ing the year, and would’ve been even worse with­out the one-off im­pact of lower oil prices, ac­cord­ing to the IMF. The trade deficit shrank by 25.91% yoy to $3.43bn in the first quar­ter, driven largely by a sig­nif­i­cant drop in the coun­try’s energy im­port bill fol­low­ing a de­crease in global oil prices.

6. BRING­ING LIGHT INTO THE SHOP­PING EX­PE­RI­ENCE at uterque

Sum­mer has of­fi­cially made its first steps at Uterqüe in Beirut Souks, bright­en­ing up the place and high­light­ing the brand’s classy and chic at­tributes. This new bright bou­tique con­cept was in­tro­duced dur­ing a brunch held at the store in the pres­ence of Uterqüe’s VIP clien­tele, as well as lo­cal media and in­flu­encers.

7. BY­B­LOS BANK HOLDS WORK­SHOP ON “LINK­ING BUSI­NESS TO KNOWL­EDGE ECON­OMY”

By­b­los Bank, keen on keep­ing its team mem­bers well-in­formed on in­no­va­tion and the var­i­ous as­pects of the Knowl­edge Econ­omy, held a work­shop that brought to­gether rep­re­sen­ta­tives from key suc­cess­ful busi­nesses and a num­ber the Bank’s staff and man­agers. The work­shop, con­vened at Möven­pick Ho­tel Beirut, was held un­der the ti­tle “Link­ing Busi­ness to Knowl­edge Econ­omy”.

8. MIND­SHARE’S GANDOUR CAM­PAIGN TAKES HOME THE GOLD AT FES­TI­VAL OF MEDIA MENA

Mind­share, which is part of WPP, is a global media agency net­work help­ing clients to make col­lab­o­ra­tive and adap­tive de­ci­sions across their paid, owned, and earned mar­ket­ing in real-time. Mind­share MENA Le­banon was se­lected for the first prize for the “Best Launch Cam­paign” cat­e­gory at the Fes­ti­val of Media MENA 2015 for their cre­ative work for the Gandour/tar­boosh “Never Grow Up” cam­paign. The win­ning cam­paign was cen­tered on Tar­boosh, the beloved cho­co­late, cookie, and marsh­mal­low treat from client Gandour.

9. CAROLINA HER­ERA RE­VEALS CHIL­DREN’S FW COL­LEC­TION 2015

On this oc­ca­sion the cold brings an in­vig­o­rat­ing fresh­ness to the new CH Carolina Her­rera col­lec­tion for chil­dren. The chill in the air brings with it the de­sire to wrap up in wool, knitwear and cot­ton. A retro spirit fla­vors a col­lec­tion that re­vives clas­sic gar­ments such as trench and flower prints. Free of ties and fixed bound­aries, the clothes can be freely com­bined thanks to their loose forms, of­fer­ing in­fi­nite pos­si­bil­i­ties. The col­lec­tion in­cludes fresh, sporty gar­ments, jeans, wool and silk dresses and light shirts, along with ba­sic essen­tials like jack­ets, skirts, vests and knits.

10. IN AN AL-BRI­TISH THEMED SET­TING, SAD & TRAD S.A.L. LAUNCHES THE 2015 NEW JAGUAR XE

Saad & Trad S.A.L., the ex­clu­sive dealer of Jaguar in Le­banon, launched the new Jaguar XE at the Garten in Beirut on June 15th, 2015. Held in pres­ence of Bri­tish Am­bas­sador to Le­banon, H.E Tom Fletcher and Jaguar XE brand am­bas­sador and For­ward Thinker, Bernard Khoury, the event took an all English feel as the cars were cov­ered with the Bri­tish flag col­ors while guests en­joyed the tra­di­tional fish and chips dish. To the tunes of English cover songs, three Jaguar XE mod­els were re­vealed, the Jaguar XE Pres­tige in Dark Sap­phire, the Jaguar XE S in Am­monite Grey, and the Jaguar XE R Sport in Ital­ian Rac­ing Red.

11. LEO BUR­NETT BE­COMES WORLD’S MOST AWARDED AGENCY

Out of the 30 awards given in New York by a jury com­posed of top World­wide CCOS and CEOS, Leo Bur­nett Beirut won three, mak­ing it the most awarded agency in the world, and Le­banon the sec­ond most awarded coun­try af­ter USA. Leo Bur­nett Beirut proudly puts Le­banon on the map of cre­ativ­ity, de­vel­op­ing in­te­grated cam­paigns as per global stan­dards by win­ning one gold and two sil­ver awards.

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