1. AL-NEWFORD MUSTANG CONVERTIBLE
Designed from the wheels up to deliver maximum drop-top enjoyment, the all-new Ford Mustang convertible is a fantastic way to escape the daily grind of life and hit the open road. With its distinct style and a completely redesigned top system, drivers can enjoy the shining sun or sparkling stars quicker with all of the performance and character expected of Mustang. Creating the new Mustang convertible involved far more than just slicing the top off the fastback.
2. BASSOUL HENEINE LAUNCHES THE RENAULT SANDERO
The Sandero and Sandero Stepway (the crossover version of the classic Sandero) are now available with automatic transmission (1.6L 16V 105hp) and fully equipped. The vehicle’s double airbags and ABS system ensure enhanced safety for all passengers, while driving pleasure is enriched thanks to the car’s radio and CD player with Bluetooth connectivity. For even greater ease a touch-screen GPS navigation system is available as an option, or as standard.
3. BEIRUT DESIGNERS’ WEEK BY GATA EXCEEDS ALL EXPECTATIONS
For 5 days, design and creativity took over Zaitunay Bay which hosted from the 27th till the 31st of May the third edition of Beirut Designers’ Week by Gata – the biggest and most important platform showcasing the creations of up-and-coming designers in Lebanon, in collaboration with Solidere and Beirut Waterfront Development.
4. ALFA CONGRATULATES MUSTAFA KHEIREDDINE
Mr. Mustafa Kheireddine, a team member of Alfa, managed by Orascom Telecom, won the first place in lifting a crowbar, a stone roller and mortar in the physically challenged category, at the Beirut championship for traditional folk sports organized by the Arab Union of Traditional Folk Sports, the Heritage Committee, and Golden Body Club.
5. SGBL SAYS SMALLER TRADE DEFICITIS BIGEST IMPETUS FOR GROWTH IN 2015
The falling trade deficit may turn out to be Lebanon’s biggest growth driver in 2015, amid slowing business activity and ad hoc fiscal consolidation. Real GDP growth is projected to clock in at a modest 2.5% during the year, and would’ve been even worse without the one-off impact of lower oil prices, according to the IMF. The trade deficit shrank by 25.91% yoy to $3.43bn in the first quarter, driven largely by a significant drop in the country’s energy import bill following a decrease in global oil prices.
6. BRINGING LIGHT INTO THE SHOPPING EXPERIENCE at uterque
Summer has officially made its first steps at Uterqüe in Beirut Souks, brightening up the place and highlighting the brand’s classy and chic attributes. This new bright boutique concept was introduced during a brunch held at the store in the presence of Uterqüe’s VIP clientele, as well as local media and influencers.
7. BYBLOS BANK HOLDS WORKSHOP ON “LINKING BUSINESS TO KNOWLEDGE ECONOMY”
Byblos Bank, keen on keeping its team members well-informed on innovation and the various aspects of the Knowledge Economy, held a workshop that brought together representatives from key successful businesses and a number the Bank’s staff and managers. The workshop, convened at Mövenpick Hotel Beirut, was held under the title “Linking Business to Knowledge Economy”.
8. MINDSHARE’S GANDOUR CAMPAIGN TAKES HOME THE GOLD AT FESTIVAL OF MEDIA MENA
Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. Mindshare MENA Lebanon was selected for the first prize for the “Best Launch Campaign” category at the Festival of Media MENA 2015 for their creative work for the Gandour/tarboosh “Never Grow Up” campaign. The winning campaign was centered on Tarboosh, the beloved chocolate, cookie, and marshmallow treat from client Gandour.
9. CAROLINA HERERA REVEALS CHILDREN’S FW COLLECTION 2015
On this occasion the cold brings an invigorating freshness to the new CH Carolina Herrera collection for children. The chill in the air brings with it the desire to wrap up in wool, knitwear and cotton. A retro spirit flavors a collection that revives classic garments such as trench and flower prints. Free of ties and fixed boundaries, the clothes can be freely combined thanks to their loose forms, offering infinite possibilities. The collection includes fresh, sporty garments, jeans, wool and silk dresses and light shirts, along with basic essentials like jackets, skirts, vests and knits.
10. IN AN AL-BRITISH THEMED SETTING, SAD & TRAD S.A.L. LAUNCHES THE 2015 NEW JAGUAR XE
Saad & Trad S.A.L., the exclusive dealer of Jaguar in Lebanon, launched the new Jaguar XE at the Garten in Beirut on June 15th, 2015. Held in presence of British Ambassador to Lebanon, H.E Tom Fletcher and Jaguar XE brand ambassador and Forward Thinker, Bernard Khoury, the event took an all English feel as the cars were covered with the British flag colors while guests enjoyed the traditional fish and chips dish. To the tunes of English cover songs, three Jaguar XE models were revealed, the Jaguar XE Prestige in Dark Sapphire, the Jaguar XE S in Ammonite Grey, and the Jaguar XE R Sport in Italian Racing Red.
11. LEO BURNETT BECOMES WORLD’S MOST AWARDED AGENCY
Out of the 30 awards given in New York by a jury composed of top Worldwide CCOS and CEOS, Leo Burnett Beirut won three, making it the most awarded agency in the world, and Lebanon the second most awarded country after USA. Leo Burnett Beirut proudly puts Lebanon on the map of creativity, developing integrated campaigns as per global standards by winning one gold and two silver awards.