LEMONS & LACE: We had a chat with the ladies behind the La-based For Love & Lemons
For Love & Lemons is a true story of two best friends becoming successful designers and running their own fashion line! Founders Gillian Mahin and Laura Hall met at a very young age in Jackson Hole, Wyoming. The ladies showed great entrepreneurial skills by setting up their own lemonade stand during summer time, which eventually evolved into a fashion line they run together today. The ‘ Summer Haze’ collection is all about details, as the designers wanted to capture everything they loved about summer. Their signature clean and delicate pieces truly reflect the ease and beauty of summer with breezy dresses, embroidered playsuits, crochet and hand-placed lace that takes you from mundane to striking. U: Let’s begin with a little brief about yourselves and where you’re from. GM: We’re both from Jackson Hole, a small but beautiful ski town in Wyoming. We met in sixth grade when Laura moved here, and the rest is history! We’ve always been entrepreneurs at heart; teaming up with each other at a young age to sell everything from painted rocks to lemonade, so that’s where it all started. U: You are both the founders of renowned LA label For Love & Lemons; how did your journey into the design world begin? GM & LH: We’ve always had the desire to be in the fashion industry, but after traveling abroad to Australia and learning from women that made their dreams a reality and seeing that it was possible to make it in this industry with the right amount of determination and passion, we were really inspired to start up our own. U: What’s the story behind your Summer ‘15 “Summer Haze” collection? GM&LH: We really wanted our summer collection to capture all that we love about summer. Warm nights, endless laughter, bathing in the sunlight with a good book, dancing barefoot in the sand with our best friends, golden hour cocktails and beautiful clothing to go along with it! Summer has this beautiful effect on people, this ease and beauty that falls over like a haze, which is exactly what we wanted our designs to reflect, and that’s where the name, Summer Haze, came from. U: How does For Love & Lemons differ from other labels? GM & LH: Attention to detail! It is everything for us. We hand-place all of the lace to make sure it hits the right spot, and we have multiple fitting sessions until we feel that it is just right. Every aspect of the garment, from the lace to the appliqué, has a lot of intention put into it, and the women we design for really pick up on that and respond well to it! We don’t find the definition of what is beautiful in others; we just trust our unique vision and stick with it. U: Describe your personal style. LH: I’m a sucker for well-fitting basics, worn-in T-shirts, jeans, flannels and a killer leather jacket over it all! Anything that is simple, sheer and beautiful. I also love throwing on some highwaisted jeans over a SKIVVIES bodysuit for a night out. GM: It all depends on my mood! I won, “Most Unique Style” in high school, so that may give a bit of an idea of how I like to dress. I have an eclectic style; I love velvet, lace, patterns, chunky heels - you name it; sort of a ’90s rock-n-roll with a feminine touch. I’ll just throw on some vintage belts and a leather jacket, and I’m good to go! U: Where do you find inspiration? GM & LH: We love to travel and get inspiration from everything that we immerse ourselves in! The architecture, the fabrics, the patterns and the people! Each collection really reflects the places that inspire us. We are also inspired by our “girl,” by the free-spirited, fearless, effortlessly beautiful; so our collections are our way of dressing the FL&L girl that inspires us. U: Tell us about your first ready-to-wear collection that was launched in Jackson, WY. How did you develop into a true lifestyle brand? GM & LH: To us, we are designing for something bigger than just the garment; it’s the feeling that the garment brings. To us, it’s a way of life; to live and love fearlessly, break the trends, take life by storm and make no compromises, and that’s what we design for. That, to us, is what makes a lifestyle brand; we design for the attitudes and the way of life for our girl that’s as fearless as our clothing! It’s the idea behind the brand that makes For Love & Lemons unique. U: How did your lingerie and knitwear collections come about? GM & LH: Because we are designing for a way of life, it seemed natural to design lingerie and knitwear that went with our original collections. The SKIVVIES came about because we wanted beautiful lingerie that would look great with our sheer dresses and blouses, so that with every daring cutout, there was an intricate lace undergarment to peek out. The Knitz collection also came about for a similar reason; we wanted to create comfortable knitwear for those mornings that you want to throw on a sweater and drink coffee with your favorite book, or a cute pullover to throw over a lacy little dress on those chillier nights out. For Love & Lemons is a lifestyle, so having great pieces that all fit together is key for us. U: Why did you choose to work with lace and embroidery? Will we be seeing new fabrics this coming season? GM & LH: We are really detail-oriented, and we love for little touches of lace and embroidery to really make each piece special! We love crochet for the summertime as well to show off a little bit of extra skin for those hot days in the sun. U: Who is the For Love & Lemons client? GM & LH: She’s a cool girl that doesn’t look like she’s trying too hard. She’s effortlessly chic; you could see her reading in a Parisian café or traveling to Bali on a whim. She has this magnetic energy to her, turning heads wherever she goes. You can’t really put her into a category, but that’s what makes her our girl! She’s a lot of girls, but she is always fearless. U: What inspired the name? GM & LH: We like to joke that it all started back in middle school when we started up our own lemonade stands. We love what we do and are passionate about it, so we do it for the love, but we also do it for the lemons, for the dreams of the young entrepreneurs we were in the lemon days!