SUM­MER STYLED RIGHT: The­out­ launches an ex­clu­sive sum­mer edit of lim­ited-edi­tion de­signer travel essen­tials

The­out­ launches an ex­clu­sive sum­mer edit of 17 lim­ited-edi­tion de­signer travel essen­tials.

U Magazine - - CONTENTS -

If you hap­pen to be an ex­ten­sive trav­eller, then you’re about to be cap­ti­vated by an ex­clu­sive edit pre­pared by the bril­liant fash­ion-fo­cused minds at The­out­net. com. This edit ap­peals to your in­ner glo­be­trot­ter, evok­ing hol­i­day mem­o­ries and in­spir­ing fu­ture trav­els. Shot in the south of France, the sum­mer edit fea­tures Liya Kebede, Ethiopi­anborn model, phi­lan­thropist and cloth­ing de­signer, as the face of the cam­paign. Kebede’s own col­lec­tion, Lemlem, is one of the de­signer col­lec­tions to adorn this edit!

TO: What are your pack­ing essen­tials? LK: I’m re­ally not good at pack­ing! I’m not or­ga­nized in a way where I’m like, “Oh, I’m go­ing to wear this on this day,” you know? It’s al­ways about what I feel the day of! And it never works out. So I al­ways just want to throw in all my things that I al­ways wear, just to be safe. TO: And what are the pieces that you al­ways wear? LK: A lot of T-shirts, a lot of whites and my essen­tials, like sum­mer pants. I’m quite ca­sual. Flats, shorts – I take a lot of Lemlem stuff. TO: What has been your most mem­o­rable hol­i­day? LK: I think ev­ery time you get to go on hol­i­day some­where beau­ti­ful, it’s al­ways nice.

TO: When you look back, what are your per­sonal high­lights from your ca­reer so far? LK: There are so many dif­fer­ent mo­ments! Ob­vi­ously, my first Gucci show with Tom Ford, my first shoot with Miesel, Amer­i­can Vogue cover, French Vogue cover, Estée Lauder and L’oréal. Big mile­stones! And now again, a French Vogue cover. TO: Do you have any fa­vorite trend in fash­ion right now? LK: I find jew­elry is re­ally get­ting in­ter­est­ing. It’s get­ting its own mo­ment. I feel like we’re re­ally push­ing it and it’s be­com­ing in­ti­mate and per­sonal, yet bold. It’s tak­ing on its own life – I had never no­ticed it be­fore and now it’s be­come so mod­ern and so cool; I like that. TO: How does it feel now that your Lemlem line is in its eighth year? LK: It feels crazy; I can’t be­lieve we’ve been do­ing it for that long! I feel like we def­i­nitely started some­thing – it’s a trend, which is re­ally in­ter­est­ing. Peo­ple are look­ing at Africa and that’s re­ally cool – that was kind of the point. It’s em­pow­ered and given ideas to a lot of small brands in Africa, and that was the whole point in a way. TO: Did you ever fore­see how much of an im­pact it would have? LK: I didn’t re­al­ize what it could be­come! I kind of jumped into it and saw a need and then there it was. It was for kids ini­tially be­cause I thought I’d love my kids to wear some­thing that was hand­made in Ethiopia, but then we were de­sign­ing things that we wanted to wear! And all the moms were say­ing the same thing too, so now it to­tally makes sense that it’s a women’s line. TO: How do you see the line ex­pand­ing? LK: We’re still bring­ing back a bit of the kid’s stuff, and we’re tip-toe­ing around home and men’s, and it’s been re­ally in­ter­est­ing. Now, we’re sort of fol­low­ing it as op­posed to us [push­ing it], you know? So we can ex­pand and do this and do that. It’s been re­ally amaz­ing. TO: What’s the cre­ative de­sign process be­hind each col­lec­tion? LK: We have a de­sign team – I don’t re­ally do the de­sign­ing. We go to Ethiopia at dif­fer­ent times, and then we sit around in our New York City of­fices and break ev­ery­thing down. Ev­ery­body goes at dif­fer­ent times and sort of checks it out.

TO: Where would you like to see the brand go in the fu­ture? LK: I think it’s a lifestyle brand and we’d like to see it in ev­ery cat­e­gory; be­com­ing a sta­ple. We are def­i­nitely look­ing into grow­ing it and adding more cat­e­gories and play­ing around with non-hand­made things too, which is kind of a new di­rec­tion for us. We’re also ex­plor­ing other cities in Africa to make things; we’re go­ing on that level as well. TO: How do you com­bine the Liya Kebede Foun­da­tion with Lemlem? LK: They’re com­pletely sep­a­rate. I don’t re­ally com­bine them but we’ll do a lot of pro­mo­tional things around Lemlem for the Foun­da­tion or col­lab­o­rate on Mother’s Day for some­thing. On the Lemlem web­site, there’s a link, but that’s the only way they’re con­nected for now. TO: What does a nor­mal day look like for you? LK: I don’t have a reg­u­lar rou­tine! I work a lot on my phone and my com­puter from any­where, but I go into the of­fice if I’m not shoot­ing, so it de­pends. It’s many things at the same time, jug­gling many balls. TO: So­cial media plays an im­por­tant role in this cam­paign. What’s your take on it? LK: I think it’s hard to know what to do with so­cial media. I have a hard time –what’s the mid­dle ground? I feel like there are a lot of things out there and it’s not all great; some things re­ally shouldn’t be up there. It also scares me be­cause I feel like there’s a thirst for some­thing, but I don’t know what it is. It can be amaz­ing, but at the same time, it makes ev­ery­thing a lit­tle ba­nal. It be­comes dull, there’s no more sur­prise. I don’t like dis­cov­er­ing ev­ery­thing on In­sta­gram. I want to wait for the fash­ion story to come out, I want to wait for the cam­paign to come out and see it on the right space and plat­form and in the right size, as op­posed to see­ing it im­me­di­ately and then three months later when it comes out you’re like, ‘I al­ready saw that!’ It kills the whole thing. So I think it’s re­ally hard to know how to use it.

TO: What’s next for you per­son­ally? Act­ing? Fo­cus­ing more on Lemlem? LK: It’s all of them. I would love to do more film, and it’s been so ex­cit­ing see­ing the growth of Lemlem, and we have so many things to look for­ward to that I’m ex­cited to be fol­low­ing through. TO: You’re go­ing to be col­lab­o­rat­ing with Solu­dos. How did that come about? LK: I bought some online and I loved them so much. One of the girls that work with us ac­tu­ally knew the owner and in­tro­duced us to one another. TO: What other col­lab­o­ra­tions would you love to ex­plore? LK: I would love to do swim – I think it would be cool to do a col­lab­o­ra­tion with the right per­son. TO: Are there any styles that you’ve worn from the Post­cards From… edit that have stood out for you? LK: I def­i­nitely liked the Iris & Ink T-shirt dress that I had on – it was very nice and very easy and very com­fort­able. I love any­thing that’s easy. I like the col­ors of the El­iz­a­beth and James shirt a lot too; the light blue is so nice. I love the An­cient Greek San­dals, too – I re­ally love that brand.

Cush­nie et Ochs dress

Euge­nia Kim hat

Lemlem pareo



So­phie An­der­son shoul­der bag

Rosan­tica bracelet

Os­car de la Renta dress An­cient Greek San­dals san­dals

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