Tak­ing shape: Khass W Bass – a cus­tom­ized menu just for you

Who says that healthy can’t mean happy? In cel­e­bra­tion of our shape is­sue, Yas­min Harake in­ves­ti­gates Khass W Bass and reads be­tween the lines – of the menu that is. The things we do for you.

U Magazine - - CONTENTS - By Yas­min Harake

Be­ing a group of se­ri­ous food­ies here at the U of­fice, lunchtime is prob­a­bly our favourite time of day. Ac­tu­ally, it is our favourite time of day. Khass W Bass is one of our favourite go-to places for this ex­cit­ing one-hour pe­riod and with fresh, healthy food de­liv­ered straight to our desks – well, it isn’t hard to see why. My per­sonal favourite is the light grilled hal­loumi wrap and just think­ing about it is mak­ing me hun­gry. With so many fast food out­lets ap­pear­ing on what seems like ev­ery street cor­ner in Beirut, the con­cept of Khass W Bass was al­ways clear. De­liv­er­ing nu­tri­tious meals to stu­dents, em­ploy­ees and fam­i­lies alike has been their aim from day one. Given that the res­tau­rant is yet to reach its first birth­day, its suc­cess amongst the peo­ple of Beirut speaks for it­self. Fill­ing the gap be­tween the in­ex­pen­sive, un­healthy fran­chises and the over­priced, up­scale restau­rants, Khass W Bass is de­ter­mined to make healthy food ac­ces­si­ble to ev­ery­one by en­sur­ing ev­ery­thing on the menu is af­ford­able. So what is on the menu? Khass W Bass of­fers an ex­ten­sive se­lec­tion of sand­wiches, sal­ads, deserts and smooth­ies – mean­ing there is some­thing for ev­ery­one. With ready-made op­tions for those on the go, clients also have the op­por­tu­nity to cre­ate their own cus­tomised sal­ads and sand­wiches, choos­ing ev­ery­thing from the meat to the dress­ing. Go­ing that ex­tra mile, Khass W Bass even has clients who have their cus­tomised op­tions ready and saved un­der their names, mean­ing they can call and or­der their own, tai­lor-made meals as and when they please. There are three part­ners in the busi­ness; Zena Jaber, Ziad Hakim and Amal Daher. Amal ex­plains where the ini­tial idea for the com­pany came from. “We were pro­fes­sion­als liv­ing and work­ing in Beirut and strug­gling to find healthy and fill­ing op­tions that ex­actly matched our taste buds. One of the part­ners lived in Lon­don for a year where she be­came ad­dicted to a salad con­cept that al­lowed her to cre­ate her own salad from a va­ri­ety of in­gre­di­ents – and that’s where the in­spi­ra­tion came from.” Khass W Bass not only of­fers a fast de­liv­ery ser­vice, but a tran­quil din­ing set­ting for walk-in clients to have their lunch in peace. Zena then adds, “we have a small, quiet ter­race in the heart of busy Ver­dun,” Amal re­veals. “It of­fers a re­laxed at­mos­phere where clients can quickly dis­con­nect from their busy sched­ules while en­joy­ing their lunch break or af­ter­noon cof­fee.” With ev­ery­day temp­ta­tions mak­ing a healthy lifestyle dif­fi­cult to main­tain, Khass W Bass strives to di­min­ish the neg­a­tive stig­mas that come with a bal­anced diet. For in­stance, swap­ping a burger for a whole meal wrap is a small step in the right di­rec­tion; it tastes just as good (if not bet­ter) and has many nu­tri­tional ben­e­fits. Sign us up. The brand has no plans to slow down any­time soon, with Ziad telling us they are al­ready work­ing on new and ex­cit­ing ad­di­tions to the menu. With so much to choose from as it is, we can’t wait to see what hap­pens next.

Nicoise Salad Chicken Ice­berg Salad Bre­saola Salad

Smoked Salmon Cheese Sand­wich Mediter­ranean Shrimp Sand­wich KWB Roast Beef Wrap

Crab Salad

KWB Chicken Sand­wich

Len­til Wrap

Clas­sic Chef Salad

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