We love... Mukhi sis­ters: Jew­elry with an at­ti­tude

“Jew­elry with an at­ti­tude.”

U Magazine - - CONTENTS -

Meet Maya, Meena and Zeenat Muhki – three sis­ters who grew up sur­rounded by jew­elry. De­scend­ing from a fam­ily of jewel­ers that dates back to In­dia in 1875, the Mukhi sis­ters were un­doubt­edly headed to­wards the same path. Back in the 1970’s, the girls’ grand­fa­ther Pes­sumal Mukhi moved to the Mid­dle East with his broth­ers and their fam­i­lies, open­ing stores in Bom­bay Bazar, Ashoka and Rup­kala in Beirut be­fore open­ing more across Damascus, Cairo, Libya, Doha and Dubai. Later, Chan­dru Mukhi, the girls’ fa­ther, met and be­came en­gaged to Ef­fat Krei­die while he was liv­ing in Beirut. Mar­ry­ing in 1979, Ef­fat went on to start her own com­pany; Effy’s Jew­ellery. Maya is the eldest of the sis­ters, and tells us more about her fam­ily history. “We come from a long line of jewel­ers. We are half In­dian and half Le­banese, and I be­lieve our blood is mixed with the best of both worlds.” The girls spent much of their child­hoods vis­it­ing trade shows with their fam­ily, and they started to make plans for a col­lab­o­ra­tion of their own. The of­fi­cial launch of Mukhi Sis­ters was set to take place in 2006, how­ever the po­lit­i­cal un­rest and the coun­try’s in­sta­bil­ity meant the sis­ters had to wait another three years be­fore they could un­veil their brand. By the time the launch had come around in 2009, the Mukhi sis­ters had grad­u­ated univer­sity and were ready to make a name for them­selves. Meena is the Sales Man­ager and PR con­tact for the brand, and ex­plains the im­pact the coun­try’s trou­bles have had upon her. “For now, my dream is to see my coun­try be­come po­lit­i­cally and eco­nom­i­cally sta­ble so en­trepreneurs like our­selves can grow and show oth­ers what they are ca­pa­ble of.” Tak­ing in­spi­ra­tion from their own in­ter­ests and ex­pe­ri­ences, the Mukhi sis­ters craft each and ev­ery piece down to the very last de­tail, thus cre­at­ing high-end, wearable col­lec­tions of jew­elry that are like no other. Us­ing gold, di­a­monds, pre­cious and semi-pre­cious stones in their de­signs, the sis­ters have suc­cess­fully es­tab­lished a brand that con­veys the pas­sions of both the de­sign­ers and the clients. Zeena is the youngest of the three sis­ters, and her am­bi­tious per­son­al­ity is ev­i­dent from the as­pi­ra­tions she had as a child. “I stud­ied in­te­rior de­sign, but be­ing a jeweler is in my blood. Although, one of my dreams did in­volved me be­com­ing a singer or en­ter­tainer.” The three dif­fer­ent per­son­al­i­ties of the girls are a match made in jew­elry heaven, and their col­lec­tions per­fectly por­tray their cre­ativ­ity - with a lit­tle fun thrown in - for a more mis­chievous edge.

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