GUCCI

U Magazine - - NEWS -

Gucci’s win­dow de­sign for Alessan­dro Michele's first col­lec­tion for F/W ’15 comes with a sur­real ef­fect; fea­tur­ing turquoise and pur­ple LEDS to cre­ate a dy­namic 3D per­spec­tive. The win­dow comes to life through an in­dus­trial and mech­a­nized ro­tat­ing rail dis­play­ing ready-towear, along­side iron-cov­ered pedestals, while a large em­broi­dered snake slith­ers across the floor. This im­pres­sion is re­in­forced with a gi­ant em­broi­dered swal­low or bee swoops through the air above a car­pet of flow­ers, car­ry­ing a Gucci Diony­sus hand­bag. In some lo­ca­tions, the tableau fea­tures ro­tat­ing plat­forms dis­play­ing shoes or static plat­forms sup­port­ing el­e­gant wooden mod­els of hands adorned with jew­elry.

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