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U Magazine - - INTERVIEW -

Our Editor sits with IWC Schaffhausen’s Re­gional Brand Di­rec­tor - Karo­line Hu­ber - to dis­cover all about the ex­quis­ite Portofino mid­size col­lec­tion and the brand’s fas­ci­nat­ing en­deav­ors.

ith a clear fo­cus on ex­per­tise and im­prove­ment, the Swiss watch man­u­fac­turer IWC Schaffhausen has been pro­duc­ing time­pieces of last­ing value since 1868. The com­pany has gained an in­ter­na­tional rep­u­ta­tion based on a pas­sion for in­no­va­tive so­lu­tions and tech­ni­cal in­ge­nu­ity. Cater­ing to watch lovers who pre­fer a slightly smaller time­piece, the Portofino col­lec­tion is char­ac­ter­ized by sim­ple time­less de­signs that have made this watch fam­ily be­come one of IWC Schaffhausen’s most tri­umphant. U: Tell me a bit about the col­lec­tion. C.A: IWC was founded 150 years ago. We’ve had six very dis­tinc­tive prod­uct fam­i­lies ever since. One of these prod­uct fam­i­lies is the Portofino col­lec­tion, which saw the light of day in the 1960’s U: Why the name Portofino? C.A: It is inspired by the Portofino lifestyle. Grandly by the blue skies, the turquoise wa­ter, the easy liv­ing, Bellini, the sun, the rooftop ter­race, the ice cream and any­thing that we love about Italy – specif­i­cally about that lit­tle area. The way that trans­lates into time­pieces is re­ally the fact that it is easy to wear. It is the eas­i­est time­piece to wear in our port­fo­lio be­cause it goes with any­thing for any oc­ca­sion.

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