Our Editor sits with IWC Schaffhausen’s Regional Brand Director - Karoline Huber - to discover all about the exquisite Portofino midsize collection and the brand’s fascinating endeavors.
ith a clear focus on expertise and improvement, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. Catering to watch lovers who prefer a slightly smaller timepiece, the Portofino collection is characterized by simple timeless designs that have made this watch family become one of IWC Schaffhausen’s most triumphant. U: Tell me a bit about the collection. C.A: IWC was founded 150 years ago. We’ve had six very distinctive product families ever since. One of these product families is the Portofino collection, which saw the light of day in the 1960’s U: Why the name Portofino? C.A: It is inspired by the Portofino lifestyle. Grandly by the blue skies, the turquoise water, the easy living, Bellini, the sun, the rooftop terrace, the ice cream and anything that we love about Italy – specifically about that little area. The way that translates into timepieces is really the fact that it is easy to wear. It is the easiest timepiece to wear in our portfolio because it goes with anything for any occasion.