Un­pre­ten­tious El­e­gance

U Magazine - - INTERVIEW - By Ce­line As­souad

Vh­ernier – an Ital­ian jew­elry brand inspired by con­tem­po­rary art and nov­elty.

Bud­ding since 1984 with a colos­sal ea­ger­ness for jew­elry crafts­man­ship, thor­ough fas­ci­na­tion for gem­stones and the ex­per­tise to cre­ate un­con­ven­tional jew­elry - Vh­ernier is the Ital­ian jew­elry brand de­ter­mined to cre­ate avant-garde jewels in­flu­enced by mod­ern art. As one lays eyes on each of Vh­ernier’s beau­ti­ful mas­ter­pieces, you can­not but be as­tounded by their con­cealed per­cep­tion, as their mys­te­ri­ous aes­thetic will leave you in awe. To­day, U Mag­a­zine sits with Marta Moruzzi, Vh­ernier’s ex­port di­rec­tor, to dis­cuss the brand’s vi­sions and all the lit­tle de­tails that make the house of jew­elry inim­itable. U: Tell us about the latest col­lec­tion. What is the in­spi­ra­tion be­hind it? M.M: The in­spi­ra­tion starts comes from mod­ern art or sculp­ture forms – the lat­ter of­ten char­ac­ter­izes our jewels. Also, na­ture plays ma­jor role in the col­lec­tion, as it is main in­spi­ra­tion to one of our best-selling prod­ucts, the Calla col­lec­tion – which is inspired by the shape of the flower for in­stance. What typ­i­fies the col­lec­tion is the over­lap­ping of the stones. For ex­am­ple, one ring merges at the bot­tom the chryso­prase, at the very top the Rock Crys­tal while in be­tween lies the Mother of Pearl. There­fore, the fi­nal color is unique be­cause it is nei­ther the chryso­prase color nor the trans­parency of the rock crys­tal but it is the mix of the three stones to­gether.

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