PRO­MO­TION

U Magazine - - PROMOTION -

1. DIG­I­TAL VENTUREBECOMESTHE EX­CLU­SIVE PROVIDER OFAIRPUSHIN MIDLEEAST&AFRICA

Dig­i­tal Ven­ture, part of JGROUP, has gained ex­clu­siv­ity rights to rep­re­sent the largest and lead­ing global mo­bile plat­form in the world. This part­ner­ship paves the way for a rev­o­lu­tion­ary change in mo­bile advertising, al­low­ing users and ad­ver­tis­ers to ex­pe­ri­ence more im­mer­sive and en­gag­ing con­tent on their mo­bile smart phones de­vices.

2. DENTSUAEGISNETWORKANDTHEHUB ENTERNEWPARTNERSHIPINJORDAN

Dentsu Aegis Net­work to­day an­nounced a new part­ner­ship with The Hub in Jor­dan. With of­fices based in Amman, The Hub will take full re­spon­si­bil­ity for the media plan­ning and buy­ing re­quire­ments of Carat and other Dentsu Aegis Net­work clients in the coun­try go­ing for­ward.

3. ALFA HOLDSANUALACSAUVEL SPORTSEVENT

As part of the “Alfa 4-Life” CSR Pro­gram, Alfa, man­aged by Oras­com Tele­com, held the an­nual sport event for Ac­sauvel chil­dren with spe­cial needs, at the Cham­pville Sta­dium in Deek El Me­hdi. It was at­tended by Alfa CEO and Chair­man, Mar­wan Hayek, Ac­sauvel Di­rec­tor Na­bila Fares, in ad­di­tion to mem­bers of both en­ti­ties and in­ter­ested par­ties.

4. AIRFRANCEHEADQUARTERSWECLOMES MBASTUDENTSFROMESA

Ev­ery year a seminar is or­ga­nized by ESA Busi­ness School in Beirut for her MBA stu­dents. They have the unique op­por­tu­nity to con­duct a 5-day trip to Paris, in­clud­ing com­pany vis­its and lec­tures by French or Euro­pean lead­ers. A re­sult of a long-term part­ner­ship be­tween Air France and ESA, both com­pa­nies de­cided to team-up for this year’s seminar, which was held in Paris from 18 to 22 May 2015.

5. LEOBURNETBEIRUTSWEEPSTHE CANESLIONS2015WITH6WINS

Lead­ing advertising agency Leo Bur­nett Beirut col­lected an ar­ray of awards at the Cannes Lions In­ter­na­tional Fes­ti­val of Cre­ativ­ity 2015, the world's big­gest an­nual awards show and fes­ti­val for pro­fes­sion­als in the cre­ative com­mu­ni­ca­tions in­dus­try. The agency scooped a to­tal of 6 Lions at the pres­ti­gious event – which takes place ev­ery June in Cannes, France – in­clud­ing two Golds, three Bronzes, and one Sil­ver.

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