UTRENDS

U Magazine - - UTRENDS -

A

sym­phony of ac­ces­si­ble sump­tu­ous­ness that tells a story is what Mai­son Obergine is all about. The brand’s main mis­sion is to share en­dowed Syr­ian crafts­man­ship to the world whilst re­viv­ing and con­serv­ing the longevity of Syr­ian ex­per­tise de­spite the war’s tragic im­pact. Meet the am­bi­tious duo be­hind the up­ris­ing la­bel, Rita Bet­in­janeh and Carine Mas­soud, whose main mis­sion is to shed light on crafts­man­ship through con­tem­po­rary aes­thet­ics. Bridg­ing the past with the present, Mai­son Obergine high­lights Syria’s time­less rep­u­ta­tion for spe­cial­ized knowl­edge and artis­tic hand­made skill­ful­ness. The de­sign­ers aim to bring light on the del­i­cate hand­craft and in­tri­cate ex­per­tise that ages cen­turies while re­viv­ing hand­made pas­sion. Since 2008, the “O” has stood for ori­en­tal in­spi­ra­tion. Us­ing one of the old­est met­als of all time, cop­per, the brand em­bod­ies class, so­phis­ti­ca­tion, el­e­gance and re­fined fem­i­nin­ity. Other vari­a­tions of met­als also take part of the col­lec­tion such as gilded gold, sil­ver charms, pre­cious–stoned trin­kets and pearl-adorned cre­ations that add an in­stant flair to gem­stones. In ad­di­tion to tra­di­tional knick-knacks, the house of jew­elry cre­ates an ar­ray of inim­itable hand­made shawls to suit ev­ery taste and style. Among their many artis­tic en­deav­ors, Mai­son Obergine will show­case their col­lec­tion at Bi­jorhca - the In­ter­na­tional Fine, Fash­ion, Jew­elry & Watches Show – that will take place in Jan­uary 2016 in Paris. More than just a brand, Mai­son Obergine’s del­e­ga­tion is set to merge the phil­an­thropic drive to help un­waged Syr­i­ans and give back to the com­mu­nity with a higher pur­pose of keep­ing Syr­ian her­itage alive. A mes­sage of hope trav­els from Da­m­as­cus to all over the world through th­ese charms. A mes­sage that as­pires faith and a brighter to­mor­row for those distressed crafts­men aris­ing from a shat­tered coun­try af­ter the war. The house of jew­elry is set to be­come an in­ter­na­tional brand tar­geted by discerning fash­ion-con­scious, el­e­gant and smart women. With roots in his­tory, de­sign ex­cel­lence, a re­fined hand­made crafts­man­ship and an elo­quent cause – their vi­sion will be within reach.

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