PRO­MO­TION

U Magazine - - UTRENDS -

1. SUN­DAY SOAP WITH ALICE EDE

On Sun­day July 26th, 2015, an ac­tiv­ity around the soap took place at Alice Eddé Bou­tique in By­b­los Old Souk. A tra­di­tional Le­banese prod­uct recre­ated by Mrs. Amal Bas­sil and Mr. Fady Abi Sleiman in front of the eyes of young and older ex­plain­ing how the com­bi­na­tion of olive oil and caus­tic soda can pro­duce soap. Bub­bles blown into the air put ev­ery­one in a friendly mood. The Alice Eddé soaps in laven­der, jas­mine and rose were avail­able for vis­i­tors, as well as hand-cro­cheted loofa pouches filled with soap bits.

2. BMWLEADSTHERACEWITH MYSCHOLPULSE

With con­tin­u­ous sup­port for the com­mu­nity, BMW Le­banon was the lead­ing car in the an­nual Pulse 5K race by Myschoolpulse, with the BMW X4 lead­ing the 5K race and the BMW 420i Coupe lead­ing the 1K race. Now in its 6th edi­tion, the Pulse 5K and 1K race took place on Au­gust 2 at the Faqra Club, Kfarde­bian moun­tain range, and is a fundrais­ing event where peo­ple were in­vited to run, jog, or walk at their own pace. Myschoolpulse is a Le­banese NGO that helps can­cer chil­dren pur­sue their ed­u­ca­tion through pri­vate tu­tors, al­low­ing them to at­tain the next school level while go­ing through treat­ment.

3. BEIRUTINTERNATIONAL FES­TI­VAL

The Beirut In­ter­na­tional Fes­ti­val As­so­ci­a­tion, chaired by Mrs. Lama Tam­mam Salam, was launched for the first time to­day dur­ing a press con­fer­ence at the Na­tional Mu­seum of Beirut in the pres­ence of H.E. Mr. Michel Pharaon, Min­is­ter of Tourism, H.E. Mr. Rony Arayji, Min­is­ter of Cul­ture, Mayor of Beirut Dr. Bi­lal Ha­mad, Gover­nor of Beirut Judge Ziad Che­bib, Pres­i­dent of the Na­tional Her­itage Foundation Ms. Mona Elias Hrawi, Pres­i­dent of the Union of Ed­i­tors, Mr. Elias Aoun, Pres­i­dent of the Or­der of Jour­nal­ists, Mr. Kaaki, Gen­eral Man­ager of Solid­ere, Mr. Mounir Douaidy, rep­re­sen­ta­tives of the me­dia and some of the 15 board mem­bers of the Beirut In­ter­na­tional Fes­ti­val As­so­ci­a­tion.

4. ALFA WARNS ITS SUB­SCRIBERS OF A NEW VULNERABILITYONANDROIDDEVICES

As part of its con­stant ef­forts to pro­tect the pri­vacy to its sub­scribers and keep up with e-piracy de­vel­op­ments world­wide to avoid fall­ing vic­tim to them, Alfa, man­aged by Oras­com Telecom, in­forms its sub­scribers that se­cu­rity vul­ner­a­bil­ity was de­tected in An­droid smart phones. This vul­ner­a­bil­ity gives hack­ers full con­trol of a phone by send­ing users an MMS such as images or video, thus en­abling data theft and piracy of per­sonal in­for­ma­tion, in ad­di­tion to spy­ing, data dele­tion or copy­ing, app hack­ing, and other piracy acts.

5. RE­DUCE. RE­USE. RE­CY­CLE AT HIL­TON

At most ho­tels, waste is cre­ated at up­wards of kg per guest per night, a large amount when mul­ti­plied by the num­ber of ho­tels and guests around the world. Hil­ton Ho­tels in Beirut are well aware of th­ese num­bers, es­pe­cially with the grow­ing waste cri­sis af­fect­ing the whole of Le­banon. In this re­gard, and part of their “Travel with Pur­pose” CSR strat­egy, Hil­ton Ho­tels in Beirut have been re­cy­cling car­ton, pa­per, plas­tic, oil and food for the past 5 years in both their prop­er­ties: Hil­ton Beirut Habtoor Grand and Hil­ton Beirut Metropoli­tan Palace.

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