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U Magazine - - INTERVIEW -

ith the strong woman of to­day in mind, Estée Lauder un­veils its new­est edi­tion of their Mod­ern Muse line, Mod­ern Muse Le Rouge. The dar­ing new fra­grance is an edgier, more provoca­tive sis­ter of the orig­i­nal scent. It re­flects the in­de­pen­dent, sexy pow­er­ful woman who never goes un­no­ticed. The fruity, flo­ral, ori­en­tal scent is a vivid con­trast of rich roses and ripe fruits; the con­trast­ing ac­cords play up the vixen’s pow­er­ful per­son­al­ity. “It was not just about cap­tur­ing the scent of red, it was about cap­tur­ing a state of mind, a vi­brant, dra­matic at­ti­tude,” says Karyn Khoury, Se­nior Vice Pres­i­dent, Cor­po­rate Fra­grance De­vel­op­ment World­wide, The Estée Lauder Com­pa­nies. “This woman in­spires oth­ers through her un­wa­ver­ing con­fi­dence, glam­our and so­phis­ti­ca­tion. She lives her life to be no­ticed – and ev­ery in­gre­di­ent in this scent was care­fully se­lected to re­flect that.” The muse be­hind this fra­grance is none other than su­per­model of the mo­ment, Ken­dall Jen­ner. She de­buts in her first fra­grance cam­paign decked out in red of course, with very nat­u­ral makeup cap­tur­ing her un­de­ni­able glam­our. She talks to us about the mag­netic new scent. I feel dar­ing when… I wear Mod­ern Muse Le Rouge. I feel con­fi­dent when… I’ve got a great out­fit on. I feel sexy when… I’m sun-kissed. Who in­spires you and why? My fam­ily is a huge in­spi­ra­tion for me; they’ve al­ways been there through it all. How does wear­ing the color red make you feel? Strong and con­fi­dent, ex­tremely girly and ready for an evening out. What is your fa­vorite way to ap­ply fra­grance? I spray it every­where and a lot of it! I es­pe­cially like to spray it on my hair be­cause it re­ally ab­sorbs the smell and ev­ery time I move, you can smell it. What is the ear­li­est scent you can re­mem­ber? My mother’s cook­ing… she’s an incredible cook! What is your fa­vorite red fash­ion mo­ment? Red around Christ­mas time al­ways feels right. Mod­ern Muse Le Rouge is your first fra­grance cam­paign. Why is this im­por­tant to you? This is so im­por­tant to me be­cause I feel it re­ally val­i­dates all my hard work. This is a huge mo­ment in my ca­reer and it’s some­thing I’ve al­ways wanted to do. My dreams are be­com­ing my re­al­ity and I feel so lucky. The cam­paign was shot on the streets of LA. Can you share with us any funny/ in­ter­est­ing mo­ment on set? It was shot right af­ter my birth­day in LA, so I was in great spir­its! Also, to be shoot­ing in my home town… noth­ing bet­ter! We had shot in the streets of Down­town LA and went un­no­ticed for a bit (which is rare); how­ever, at one point the pa­parazzi found us so we had to cover up with um­brel­las for the re­main­der of the shoot. De­scribe the type of woman you think will like Mod­ern Muse Le Rouge. A stylish, strong and very fem­i­nine woman.

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