ith the strong woman of today in mind, Estée Lauder unveils its newest edition of their Modern Muse line, Modern Muse Le Rouge. The daring new fragrance is an edgier, more provocative sister of the original scent. It reflects the independent, sexy powerful woman who never goes unnoticed. The fruity, floral, oriental scent is a vivid contrast of rich roses and ripe fruits; the contrasting accords play up the vixen’s powerful personality. “It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed – and every ingredient in this scent was carefully selected to reflect that.” The muse behind this fragrance is none other than supermodel of the moment, Kendall Jenner. She debuts in her first fragrance campaign decked out in red of course, with very natural makeup capturing her undeniable glamour. She talks to us about the magnetic new scent. I feel daring when… I wear Modern Muse Le Rouge. I feel confident when… I’ve got a great outfit on. I feel sexy when… I’m sun-kissed. Who inspires you and why? My family is a huge inspiration for me; they’ve always been there through it all. How does wearing the color red make you feel? Strong and confident, extremely girly and ready for an evening out. What is your favorite way to apply fragrance? I spray it everywhere and a lot of it! I especially like to spray it on my hair because it really absorbs the smell and every time I move, you can smell it. What is the earliest scent you can remember? My mother’s cooking… she’s an incredible cook! What is your favorite red fashion moment? Red around Christmas time always feels right. Modern Muse Le Rouge is your first fragrance campaign. Why is this important to you? This is so important to me because I feel it really validates all my hard work. This is a huge moment in my career and it’s something I’ve always wanted to do. My dreams are becoming my reality and I feel so lucky. The campaign was shot on the streets of LA. Can you share with us any funny/ interesting moment on set? It was shot right after my birthday in LA, so I was in great spirits! Also, to be shooting in my home town… nothing better! We had shot in the streets of Downtown LA and went unnoticed for a bit (which is rare); however, at one point the paparazzi found us so we had to cover up with umbrellas for the remainder of the shoot. Describe the type of woman you think will like Modern Muse Le Rouge. A stylish, strong and very feminine woman.