U Magazine - - PROMOTION -

1. Baume & Mercier Re­opens its doors to The Dubai Mall Bou­tique

Baume & Mercier and long last­ing part­ner Ahmed Sed­diqi & Sons of­fi­cially re­opened their bou­tique in The Dubai Mall af­ter ren­o­va­tions took place to en­sure a unique and in­ti­mate client ex­pe­ri­ence. The new de­sign en­com­passes com­fort, el­e­gance, har­mony, con­vivi­al­ity, and time­less­ness – brought to life by the incredible bright­ness of the space. The bou­tique is beau­ti­fully de­signed mir­ror­ing the brand’s long-stand­ing val­ues of shar­ing, au­then­tic­ity and con­ti­nu­ity. It is ex­clu­sive and el­e­gant, filled with nat­u­ral ma­te­ri­als and soft, del­i­cate tones that cre­ate a de­light­fully cosy en­vi­ron­ment. The wel­com­ing at­mos­phere and warm dé­cor en­able the space to be­come a place where vis­i­tors feel at ‘home’.

2. Banque Libano-française’s client wins a Mini Coper dur­ing a Visa pro­mo­tion

Banque Libano-française (BLF) has taken part in the “Visa Mini” pro­mo­tion, to of­fer its clients the chance to en­ter the draw and win a 2016 Mini Cooper. In or­der to en­ter the draw, clients hold­ing Visa cards had only to make a pur­chase of more than 100 USD abroad be­tween April and May 2015. Mis­sion ac­com­plished for BLF’S client An­toine Aziz, who has re­ceived the keys of his new car on July 14, 2015 dur­ing a cer­e­mony held at Bas­soul Heneine show­room in Ain El Mreis­seh, in the pres­ence of Myrna Wehbe (Head of Cards Ser­vices at BLF) and Ramzi Saboury (Coun­try Man­ager – Le­banon at Visa).


Calvin Klein, Inc., a wholly owned sub­sidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fra­grances, a divi­sion of Coty, Inc. [NYSE: COTY], to­day an­nounced a new global ad­ver­tis­ing cam­paign for the eu­pho­ria Calvin Klein fra­grance to de­but in July 2015. The cam­paign her­alds the re­turn of su­per­model and phi­lan­thropist Natalia Vo­di­anova, the orig­i­nal face of eu­pho­ria Calvin Klein.

4. The “Park the Dj ango” com­pe­ti­tion re­ceives great feed­back from Grand Cine­mas

Grand Cine­mas, the fastest grow­ing cin­ema chain in the re­gion, and Rymco Pow­er­sports, rolled out an ac­tion-packed In­sta­gram com­pe­ti­tion ti­tled ‘Park the Django’ in Grand Cine­mas’ ABC Achrafieh and ABC Dbayeh from Au­gust 2015 to Septem­ber 2015. The com­pe­ti­tion fea­tured two ac­ti­va­tion booths in­stalled at both premises, along with the all-new Django scooter dis­played for guests. Par­tic­i­pants were in­vited to con­trib­ute in a park­ing com­pe­ti­tion whereby they were chal­lenged to park a minia­ture Django scooter and take a pic­ture in the most cre­ative way.

5. Gapkids Col­lab­o­ra­tion with Ellen Degeneres and her Life­style Brand ED Hits Stores

Gapkids has part­nered with ED, Ellen Degeneres’ new life­style brand to launch Gapkids x ED, a lim­ited edi­tion ap­parel col­lec­tion and cam­paign that en­cour­ages girls every­where to be them­selves, do what makes them happy and take pride in who they are. Launch­ing in Le­banon, the col­lec­tion, and sup­port­ing cam­paign, is rooted in the same core val­ues that Gap brand has stood for over the past 45 years. In­di­vid­u­al­ism and lib­er­a­tion that comes from con­fi­dently be­ing your most au­then­tic self are core val­ues Gap shares with Amer­i­can co­me­dian, talk show host, pro­ducer, writer and ac­tress, Ellen Degeneres. The “Gapkids x ED” col­lec­tion is built on Gap’s most loved wardrobe sta­ples, but with an im­pact­ful twist for girls. The col­lec­tion promi­nently fea­tures two pieces of iconog­ra­phy: the light­ning bolt, a sym­bol of em­pow­er­ment, and the speech bub­ble, a sym­bol of self-ex­pres­sion.

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