1. Baume & Mercier Reopens its doors to The Dubai Mall Boutique
Baume & Mercier and long lasting partner Ahmed Seddiqi & Sons officially reopened their boutique in The Dubai Mall after renovations took place to ensure a unique and intimate client experience. The new design encompasses comfort, elegance, harmony, conviviality, and timelessness – brought to life by the incredible brightness of the space. The boutique is beautifully designed mirroring the brand’s long-standing values of sharing, authenticity and continuity. It is exclusive and elegant, filled with natural materials and soft, delicate tones that create a delightfully cosy environment. The welcoming atmosphere and warm décor enable the space to become a place where visitors feel at ‘home’.
2. Banque Libano-française’s client wins a Mini Coper during a Visa promotion
Banque Libano-française (BLF) has taken part in the “Visa Mini” promotion, to offer its clients the chance to enter the draw and win a 2016 Mini Cooper. In order to enter the draw, clients holding Visa cards had only to make a purchase of more than 100 USD abroad between April and May 2015. Mission accomplished for BLF’S client Antoine Aziz, who has received the keys of his new car on July 14, 2015 during a ceremony held at Bassoul Heneine showroom in Ain El Mreisseh, in the presence of Myrna Wehbe (Head of Cards Services at BLF) and Ramzi Saboury (Country Manager – Lebanon at Visa).
3. EUPHORIA CALVIN GLOBAL ADVERTISING KLEINANOUNCESNEW CAM PAIGN
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc. [NYSE: COTY], today announced a new global advertising campaign for the euphoria Calvin Klein fragrance to debut in July 2015. The campaign heralds the return of supermodel and philanthropist Natalia Vodianova, the original face of euphoria Calvin Klein.
4. The “Park the Dj ango” competition receives great feedback from Grand Cinemas
Grand Cinemas, the fastest growing cinema chain in the region, and Rymco Powersports, rolled out an action-packed Instagram competition titled ‘Park the Django’ in Grand Cinemas’ ABC Achrafieh and ABC Dbayeh from August 2015 to September 2015. The competition featured two activation booths installed at both premises, along with the all-new Django scooter displayed for guests. Participants were invited to contribute in a parking competition whereby they were challenged to park a miniature Django scooter and take a picture in the most creative way.
5. Gapkids Collaboration with Ellen Degeneres and her Lifestyle Brand ED Hits Stores
Gapkids has partnered with ED, Ellen Degeneres’ new lifestyle brand to launch Gapkids x ED, a limited edition apparel collection and campaign that encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are. Launching in Lebanon, the collection, and supporting campaign, is rooted in the same core values that Gap brand has stood for over the past 45 years. Individualism and liberation that comes from confidently being your most authentic self are core values Gap shares with American comedian, talk show host, producer, writer and actress, Ellen Degeneres. The “Gapkids x ED” collection is built on Gap’s most loved wardrobe staples, but with an impactful twist for girls. The collection prominently features two pieces of iconography: the lightning bolt, a symbol of empowerment, and the speech bubble, a symbol of self-expression.