ROLEX STUNS AT BASELWORLD 2015
Unveiling new-generation models and movement, Rolex sets a new standard of chronometric performance.
Atbaselworld2015,rolexunveilednew-generationmodelsandanew-generationmechanicalmovementthatsetsanewstandardofchronometric performance with criteria that surpass those of COSC (Swiss Official Chronometer Testing Institute). A technical metal bracelet overmoulded with elastomer, patented by Rolex under the name Oysterflex, is also among the innovations presented this year, together with a new range of elaborate dials exhibiting a singular combination of high-technology and traditional know-how. These new developments are a spectacular demonstration of Rolex’s uncompromising mastery of all aspects of the art of watchmaking, from the movements to watch cases and bracelets. Rolex is introducing the new generation of its most prestigious model, the Oyster Perpetual Day-date, known as the “presidents’ watch” thanks to the well-known and eminent figures who have adopted it. It features a modernized design with a 40 mm case and a new mechanical movement, calibre 3255, which sets a new standard for chronometric performance. The new Day-date redefines the status of Superlative Chronometer, established by Rolex in the late 1950s, a particularly emblematic attribute for a watch that is a symbol of excellence and prestige. Calibre 3255 is a compelling example of avant-garde watchmaking technology, backed by 14 patents. This innovative movement offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use and reliability. It incorporates the new Chronergy escapement patented by Rolex, which combines high energy efficiency with great dependability. The new Day-date is available exclusively in 950 platinum or in 18K yellow, white or Everose gold, with a variety of elaborate new dials, veritable signatures of its renewal. Rolex is presenting the new generation of the Oyster Perpetual Lady-datejust, featuring a redesigned case enlarged to 28 mm and calibre 2236, a mechanical movement fitted with a Rolexpatented Syloxi hairspring in silicon for superlative chronometric performance. A perfect complement to the new DayDate, this Lady-datejust is offered in 950 platinum and in 18K yellow or Everose gold, with new, specially designed dials.