U Magazine - - EXPOSURE -

Un­veil­ing new-gen­er­a­tion mod­els and move­ment, Rolex sets a new stan­dard of chrono­met­ric per­for­mance.

At­basel­world2015,rolex­un­veiled­new-gen­er­a­tion­mod­el­san­danew-gen­er­a­tion­me­chan­i­cal­move­ment­that­set­sanew­stan­dard­ofchrono­met­ric per­for­mance with cri­te­ria that sur­pass those of COSC (Swiss Of­fi­cial Chronome­ter Test­ing In­sti­tute). A tech­ni­cal metal bracelet over­moulded with elas­tomer, patented by Rolex un­der the name Oys­ter­flex, is also among the in­no­va­tions pre­sented this year, to­gether with a new range of elab­o­rate di­als ex­hibit­ing a sin­gu­lar com­bi­na­tion of high-tech­nol­ogy and tra­di­tional know-how. Th­ese new devel­op­ments are a spec­tac­u­lar demonstration of Rolex’s un­com­pro­mis­ing mas­tery of all as­pects of the art of watch­mak­ing, from the move­ments to watch cases and bracelets. Rolex is in­tro­duc­ing the new gen­er­a­tion of its most pres­ti­gious model, the Oys­ter Per­pet­ual Day-date, known as the “pres­i­dents’ watch” thanks to the well-known and em­i­nent fig­ures who have adopted it. It fea­tures a mod­ern­ized de­sign with a 40 mm case and a new me­chan­i­cal move­ment, cal­i­bre 3255, which sets a new stan­dard for chrono­met­ric per­for­mance. The new Day-date re­de­fines the sta­tus of Su­perla­tive Chronome­ter, es­tab­lished by Rolex in the late 1950s, a par­tic­u­larly em­blem­atic at­tribute for a watch that is a sym­bol of ex­cel­lence and pres­tige. Cal­i­bre 3255 is a com­pelling ex­am­ple of avant-garde watch­mak­ing tech­nol­ogy, backed by 14 patents. This in­no­va­tive move­ment of­fers fun­da­men­tal gains in terms of pre­ci­sion, power re­serve, re­sis­tance to shocks and mag­netism, ease of use and re­li­a­bil­ity. It in­cor­po­rates the new Chronergy es­cape­ment patented by Rolex, which com­bines high en­ergy ef­fi­ciency with great de­pend­abil­ity. The new Day-date is avail­able ex­clu­sively in 950 plat­inum or in 18K yel­low, white or Everose gold, with a va­ri­ety of elab­o­rate new di­als, ver­i­ta­ble sig­na­tures of its re­newal. Rolex is pre­sent­ing the new gen­er­a­tion of the Oys­ter Per­pet­ual Lady-date­just, fea­tur­ing a re­designed case en­larged to 28 mm and cal­i­bre 2236, a me­chan­i­cal move­ment fit­ted with a Rol­ex­patented Sy­loxi hair­spring in sil­i­con for su­perla­tive chrono­met­ric per­for­mance. A per­fect com­ple­ment to the new DayDate, this Lady-date­just is of­fered in 950 plat­inum and in 18K yel­low or Everose gold, with new, spe­cially de­signed di­als.

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