Milan in a day

U Magazine - - FEATURE -

Huawei has gone global with a world tour of an­nounce­ments from Berlin to Lon­don to Shang­hai, all ac­com­pa­nied by some very glam­orous events. For the Mi­lano launch, Barn­aba For­nasetti de­signed a won­der­ful Ital­ian-in­spired lim­ited edi­tion piece. In ad­di­tion to over 40 face choices, the brand of­fers the ‘home face’ to be set as Lina Cava­lieri, icon­i­cally de­signed by Italy’s pres­ti­gious artist Piero For­nasetti. When the watch is not in use, it au­to­mat­i­cally turns into the ‘sleep­ing Lina’ face. Other For­nasetti sig­na­tures in­clude the iconic key­hole on the pre­sen­ta­tion box, making it a col­lec­tor’s item, and the green ‘mala­chite’ print is for a bold state­ment. Huawei also en­listed some of the best names in the fash­ion in­dus­try as their brand am­bas­sadors and cam­paign cre­ators. Shot (both im­ages and a short film) by the leg­endary Mario Testino, the cam­paign boasted the faces of the two big­gest mod­els of to­day, Kar­lie Kloss and Sean O’pry. The party was held at the Royal Palace of Milan over­look­ing the Cathe­dral and was ab­so­lutely spec­tac­u­lar. Guests in­cluded Testino, Kloss and O’pry, as well as de­sign­ers such as Gior­gio Ar­mani and Jeremy Scott show­ing their sup­port. Mario Testino spoke with a per­sonal pas­sion for the watch. “The world is mov­ing at an in­cred­i­ble pace, and with tech­nol­ogy de­vel­op­ing at such a fast speed, one no longer only wants a prod­uct to do one thing alone. We look to the prod­ucts around us to help us deal with all the pos­si­bil­i­ties we are of­fered to­day through tech­nol­ogy and a new dig­i­tal world. Most times, the speed at which tech­nol­ogy moves is not hand-in-hand with aes­thet­ics and this is why I think Huawei has been so clever in in­cor­po­rat­ing both. I pho­tographed and di­rected Kar­lie Kloss and Sean O’pry in this cam­paign be­cause I feel they rep­re­sent the youth of to­day and match per­fectly to the world of Huawei’s new watches.”

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