Mir­salehi

U Magazine - - INTERVIEW - By DINA M ARTO

Am­s­ter­dam-based Per­sian beauty Ne­gin Mir­salehi lends us her per­sonal insight into the world of fash­ion blog­ging.

You prob­a­bly rec­og­nize Ne­gin from brows­ing through your so­cial me­dia apps. In­deed, Ne­gin is cur­rently one of the most pop­u­lar fash­ion blog­gers in the world with more than 2.5 mil­lion fol­low­ers on In­sta­gram alone (@negin­mir­salehi). I met Ne­gin back at New York Fash­ion Week, and was pleased to have the chance to in­ter­view her for U Mag­a­zine. With her blog Ne­gin Mir­salehi, she of­fers great insight on fash­ion, beauty and life­style. Her col­lab­o­ra­tion with global fash­ion brands, her Mas­ter’s de­gree in Mar­ket­ing, and most re­cently, her ap­point­ment as am­bas­sador for fel­low Arab de­signer Rami Kadi eas­ily prove her suc­cess­ful. Ad­di­tion­ally, Ne­gin’s cre­ativ­ity in com­bin­ing her fam­ily’s bee­keep­ing busi­ness with her job in fash­ion con­firms that Ne­gin is definitely a game changer in the fash­ion in­dus­try. What in­spired you to start your blog, and what got you into fash­ion? I was preparing my the­sis for my MA Mar­ket­ing de­gree when a friend of mine rec­om­mended start­ing with In­sta­gram. It was on In­sta­gram that I be­came fa­mil­iar with var­i­ous blog­gers and be­came curious as to what the blog­ging phe­nom­ena really en­tailed. Af­ter some re­search, I dis­cov­ered what it was all about, and then I re­al­ized that this was some­thing that was made for me. Share your In­sta-wis­dom with us. What makes a killer post? In gen­eral, the more per­sonal, the bet­ter. Also, a good back­drop al­ways works as well, like a pretty trop­i­cal back­ground. You have col­lab­o­rated with brand gi­ants such as L’oreal, Dior, Temptu, For­ever 21, Dolce & Gab­bana and Lancôme, and to top it off, you are one of the lead­ing fash­ion blog­gers on the scene. What’s your recipe for suc­cess? My recipe for suc­cess is to work very hard and to never forget the rea­son why you started, which for me is my pas­sion for fash­ion and beauty. It’s also im­por­tant for us to sur­round our­selves with pos­i­tive peo­ple that understand our work spirit. I feel very lucky to also have my boyfriend as my busi­ness part­ner be­cause we have the same goals, and he’s the best when it comes to han­dling the busi­ness side of things. It’s no mystery that you have trav­eled the world! Which city had your fa­vorite style? I loved vis­it­ing Dubrovnik in Croa­tia; it is such a mag­i­cal place. There are still a lot of places that I would like to visit such as Ice­land, Aus­tralia, Ja­pan and Nor­way. What is the most im­por­tant piece of style ad­vice you would give to your fol­low­ers? Have fun and ex­per­i­ment with fash­ion. Learn what you feel most com­fort­able and con­fi­dent in, but at the same time, al­ways try some­thing new. What’s your fa­vorite part of at­tend­ing Fash­ion Week?

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