New Beginnings

U Magazine - - INTERVIEW -

Ac­tress, phi­lan­thropist and new mommy, Eva Mendes, talks to us about her lat­est col­lab­o­ra­tion with Estée Lauder, moth­er­hood and her idea of beauty.

Estée Lauder’s lat­est col­lec­tion, New Di­men­sion Trans­for­ma­tive Col­lec­tion, em­pow­ers women to trans­form and de­fine their ap­pear­ance in a com­pletely new way. Eva Mendes is the face of this new col­lec­tion. We sit down with the sul­try screen siren as she ex­plains why her col­lab­o­ra­tion with the beauty em­pire is a match made in cos­metic heaven. Why did you want to work with Estée Lauder? This is really a fan­tasy col­lab­o­ra­tion. It’s a dream come true to be part of the Estée Lauder fam­ily and to be part of such an iconic brand. When I was younger, Estée Lauder was the epit­ome of beauty, and I grew up ad­mir­ing the brand’s iconic im­ages. It was only later in life when I re­al­ized that Estée Lauder is a brand for women, founded by a woman and run by women. I was really, really at­tracted to that. I’m from a house­hold of women and was raised by a sin­gle mother and two amaz­ing sis­ters. I’ve had the same girl­friends since I was 12, and I’ve made many since. I have a strong fe­male sup­port sys­tem around me. We all love and sup­port each other. So it’s very im­por­tant for me to be part of a com­pany that really cel­e­brates and em­pow­ers women. What was your first Estée Lauder prod­uct? I re­mem­ber my first prod­uct so clearly – it was Estée Lauder’s Know­ing fra­grance. I grew up right by Glen­dale Gal­le­ria in Los An­ge­les, and I loved the women who spritzed per­fume at the makeup coun­ters. When I was in 7th grade, I went to an Estée counter and the woman asked if I would like a sam­ple – she gave me Know­ing. I adored it and have been wear­ing it ever since be­cause, in my mind, it smells ex­actly like a woman should smell. My mother still gives it to me ev­ery year for Christ­mas.

Newspapers in English

Newspapers from Lebanon

© PressReader. All rights reserved.