As­so­ci­a­tion comes to lo­cal beauty’s aid

Lesotho Times - - Entertainment - Mo­halenyane Phakela

THE In­dian As­so­ci­a­tion of Le­sotho (IAL) has pledged to as­sist Le­sotho’s rep­re­sen­ta­tive in the up­com­ing Miss World 2014 to par­tic­i­pate in the pageant to be held in London on 14 De­cem­ber.

Nt­hole Matela, who was crowned Miss World Le­sotho early this year, is set to rep­re­sent the coun­try in the pres­ti­gious pageant. Funds per­mit­ting, Matela will join 128 con­tes­tants from all over the world com­pet­ing in the 64th edi­tion of the glam­orous pageant.

Spon­sor­ship con­tin­ues to dog the pageantry sec­tor de­spite its ac­knowl­edged role in pro­mot­ing the tourism in­dus­try among other ben­e­fits.

Pageant or­gan­is­ing body, Beauty Pageants As­so­ci­a­tion of Le­sotho Di­rec­tor, Tlali Tlali, re­cently re­vealed to this news­pa­per he had no choice but to get a loan to cover the trav­el­ling ex­penses for another lo­cal beauty, Mo­hau Mokotjomela’s par­tic­i­pa­tion in the Face of Beauty In­ter­na­tional 2014 in Tai­wan.

Mean­while, the IAL has promised to come to Matela’s aid in her bid to rep­re­sent the Moun­tain King­dom in the global showcase, after be­ing im­pressed by her phi­lan­thropy.

“We have worked with Ms Matela as a vol­un­teer at our med­i­cal camp which we held in Mafeteng last Satur­day, and it was so touch­ing to see how ded­i­cated she is to com­mu­nity work,” IAOL Pres­i­dent, Sahila Peerb­hai, said this week.

“The beauty queen helped with trans­la­tion be­tween the doc­tors at the camp and mem­bers of the com­mu­nity who had come for treat­ment and also as­sisted in the pharmacy to dis­trib­ute med­i­ca­tion to the pa­tients.”

Dr Peerb­hai fur­ther urged Ba­sotho to support and help beauty queens fly high as it will help in the mar­ket­ing of the coun­try.

“Matela would be rep­re­sent­ing Le­sotho in an in­ter­na­tional pageant and, thus, fly­ing the na­tion’s flag very high,” she said.

“But then, she is not get­ting the support she needs to mar­ket this coun­try. If only Ba­sotho would re­alise how im­por­tant it is for her to be in this pageant and that she re­ally needs their support.

Ac­cord­ing to Dr Peerb­hai, IAL has since asked Matela to list the re­quire­ments for her to be able to get to London and “then we will see how we can help her”.

“Our main aim, as a non-profit or­ga­ni­za­tion, is to help the com­mu­nity in the re­al­i­sa­tion of their dreams as we are fo­cused on char­ity work,” she said.

IAL was es­tab­lished in 1988 with the pri­mary pur­pose of pro­vid­ing a cul­tural and ed­u­ca­tional plat­form for the In­dian Di­as­pora in Le­sotho.

Miss World Le­sotho Nt­hole Matela

Nt­hole Matela (above & right) help­ing out at the IAL med­i­cal camp.

Newspapers in English

Newspapers from Lesotho

© PressReader. All rights reserved.