MMB in anti-al­co­hol abuse drive

Lesotho Times - - Business - Mo­halenyane Phakela

WITH the fes­tive sea­son upon us, Ma­luti Moun­tain Brew­ery (MMB) has em­barked on a drive to dis­cour­age al­co­hol abuse.

MMB Man­ag­ing Di­rec­tor, Tom Mpeli, an­nounced last week that the company is in­volved in a num­ber of ac­tiv­i­ties to bring at­ten­tion to the con­se­quences of abus­ing al­co­hol.

“MMB has a zero tol­er­ance ap­proach to al­co­hol abuse, both by its em­ploy­ees and cus­tomers,” Mr Mpeli said last Fri­day.

“Our em­ploy­ees are tested for al­co­hol when they en­ter and leave our premises to en­sure they do not abuse al­co­hol. We also have coun­selling pro­grammes for our staff and their fam­i­lies.

“Re­tail­ers of­ten serve al­co­hol to their cus­tomers who are al­ready drunk. There­fore, MMB re­cently trained 40 re­tail­ers on re­spon­si­ble al­co­hol serv­ing so they can be able to tell their cus­tomers when they have had enough.

Ac­cord­ing to Mr Mpeli, the SABMiller group, of which MMB is an af­fil­i­ate, has launched a web­site (www.talkingal­co­ which pro­vides health and gen­eral con­sumer in­for­ma­tion on al­co­hol and re­spon­si­ble con­sump­tion. MMB is also ex­plor­ing ways of lo­cal­is­ing the con­tent of the web­site, es­pe­cially for the young gen­er­a­tion, he said.

The brew­ery has also pro­duced a phone-in ra­dio pro­gramme on a lo- cal sta­tion called Talk­ing Al­co­hol whereby health ex­perts, psy­chol­o­gists and other pro­fes­sion­als dis­cuss the dan­gers of ex­ces­sive al­co­hol con­sump­tion, and how so­ci­etal fac­tors of­ten come into play in terms of how peo­ple re­late to and use al­co­hol. He said that the pro­gramme will be re­vived and ex­tended to other me­dia plat­forms.

MMB, Mr Mpeli added, has part­nered with the depart­ment of road safety to con­duct ed­u­ca­tional cam­paigns for driv­ers dur­ing the peak hol­i­days to sen­si­tise them on the dan­gers of drink­ing and driv­ing.

“We are also part­ner­ing with the min­istries and other re­lated in­sti­tu­tions to raise aware­ness on al­co­hol re­spon­si­bil­ity,” he said.

MMB Man­ag­ing Di­rec­tor Tom Mpeli

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